As many educated people know, cooperation is a joint activity of people or legal entities, as a result of which each of them acquires some benefit (or expects to receive). As a rule, it is most clearly manifested in the business sphere. There, cooperation is the result of certain agreements between partners. And before that, they could even be competitors. Why spend financial and labor resources on the struggle, when for the same economic result it is enough to agree, define the boundaries of influence and work calmly?
Sometimes cooperation is a combination of companies into a coalition in order to solve some common problem. For example, to force another company out of the market, and divide the remaining segment in half, and not be content with its third. Business cooperation is very often a process in which one market entity complements another, helps him in something. In particular, it can be a partnership between the media and a large industrial corporation. In this case, business collaboration allows the first partner to use powerful resources to prepare interesting materials for theirreaders or viewers, and therefore increase circulation, popularity and income. For the second, it is an opportunity to improve and maintain a positive image, to influence public opinion. Or it could be a close mutually beneficial relationship between a large company and a bank.
The same relationship can be observed when collaboration is the subject of an agreement between large retailers or consumer goods brands with retail outlets. For some, this is the expansion of the sales market and the global strengthening of positions, for others - savings on the promotion of goods.
Partnerships can be formalized and informal. Some foundations of relationships can be fixed in documents that have legal force, while others - only in the form of personal agreements between two leaders. As a rule, if an action is planned to oust competitors, capture market share, then such cooperation is not advertised. And even more - they hide it so as not to have trouble with the antimonopoly departments. Publicity requires cooperation based on mutual benefits, which may not always be material.
It takes a lot of upfront work to reach agreements that benefit the people or entities involved. It may include business correspondence, when one future partner sends a proposal for cooperation to another, formal and informal negotiations, agreements of intent,joint shares. In addition, partnerships must be maintained and developed. In this case, in addition to purely business relations within the framework of contractual relations, one should not forget about congratulations of managers on their birthdays, professional and national holidays, invitations to official corporate events, etc.
