Collaboration is a concept that has come down to us since the Second World War. Its current significance does not have such disastrous consequences for the world, and in some areas of life it even has a positive effect on their development.
Meaning of the concept
Collaboration is the joint work of several people or organizations that have common interests and work to achieve a common goal. There may be an exchange of knowledge between them, although there may also be some competition for faster success.
Collaboration is a concept that applies to all spheres of human life:
- trading;
- science;
- business;
- music;
- publishing;
- education;
- fashion.
Most famous collaborations: H&M
The success of the Swedish brand is associated with the production of trendy items of good quality and the introduction of famous models and stars into the advertising campaign. H&M is also collaborating with other popular clothing and accessories brands.
For ordinary buyers, in this case, this is an opportunity to getproducts of famous world designers at affordable prices.
During the existence of this direction, the Swedish company has collaborated with many famous designers and show business stars.
Eminent fashion designers who have worked with the Swedish brand:
- Karl Lagerfeld, whose collection sold out in two hours.
- Stella McCartney's boho-chic dresses.
- Victor Horsting and Rolf Snoeren, who presented a line of wedding dresses.
- Roberto Cavalli brings his glamorous sexy aesthetic to the collection.
- Matthew Williamson created flowing dresses that were presented around the world.
- Tamara Mellon created limited edition shoes, dresses and accessories with decorative studs and crystals.
- Sonia Rykiel presented knitwear and lingerie collections.
- Alber Elsab, who was able to bring his own extravagant aesthetic to mass-market items.
- Isabelle Maran.
Collaboration is a fashion collaboration to create popular salable brands. Two design houses work to create a single collection, but at the same time remain competitors in the global market.
Collaboration and show business stars
What is a collaboration, of course, but what connects the stars of show business with this concept? In the modern world, it has already become commonplace for a singer to release her collection of accessories, clothes or a new perfume.
For companies, this is a great opportunity to increasethe number of sales, since the product under the name of a celebrity will be sold out at lightning speed. At the same time, the star receives additional attention to his person, which is never enough.
There are insanely many examples of such collaborations:
- Riana created a collection of decorative cosmetics for the MAC company.
- Natalia Vodianova designed a collection of lingerie.
- Kate Moss has created fourteen clothing lines.
- Madonna is credited with bringing Dolce & Gabbana to the world stage.
- David Lynch, at 68, created a line of sportswear for women that no one expected from a famous film director.
This list can grow further as more and more show business stars and fashion trends keep moving forward.
Attitude of designers to the concept
Most fashion houses collaborate or have collaborated with each other or with famous people. Collaboration in fashion has both supporters and opponents among designers.
Many of them believe that such cooperation has a rather high cost. In addition, it can be difficult to find professionals in various fields of activity.
However, there are a number of advantages to creating collaborations. The company can expand its audience, tell the world about itself, and perhaps even learn something new. In cooperation, both parties benefit. So, the brand gets popularity from the new line of the famous designer, and the one whoin turn raises the budget for its future developments.
The success of such cooperation is proved by the sales of a new line of clothing or accessories. The fame and popularity of the designer in this matter plays an important role. Although there are some mistakes in collaboration, without which the fashion world is impossible.
