Market research of the market is due to the emergence of various upgraded, new products. Economic relations are studied by advertising agencies, departments and other specialized units. This happens so that suppliers can provide a competitive price for goods and services. The conjuncture is an applied economic branch, methodologically based on the theory of reproduction.
Conjuncture characteristic and its components
In translation, this is a system for studying an established situation over a period of time. This concept is present in the language of entrepreneurs and economists, but it uses it in other areas. The opportunistic market is a social production. More precisely, this is a direct process that is within certain time frames, social, geographical and others, as well as under the influence of aggregate forming factors.
Market analysis
This concept includes various types of aggregate factors of reproduction, expressed in the dynamics of supply and demand, as well as prices. It is necessary to conduct such research in several aspects: short, medium and long-term. This is directly related to the fact that the behavior of market relations is very unpredictable and depends on time, so any changes can occur instantly or after a couple of days, weeks, and so on.
Market analysis takes into account indicators in general and the specifics of the situation, namely:
- dynamics,
- variability,
- inertia,
- uniqueness,
- repeat,
- contradictions,
- unevenness.
These factors are very multidirectional, and each of them affects the conjuncture oppositely and simultaneously. If one of these factors increases stability and the like, then the other, on the contrary, lowers it. In view of this, the studies provide for a multi-level hierarchy of indicators and values. In particular, the most highlighted are those that have an impact on the objectives of the study.
Market Review
This forecast is made specifically for the markets for the next period of time. The main objectives of the review are reliability and correctness, which are achieved through analysis - competent and complete. In fact, the environment or situation that exists in the market is called conjuncture. Its usually manywant to improve, for this a standard forecast has been created, which includes several parts:
- an introduction consisting of salient features learned over a period of time;
- production part with analysis and dynamics of demand, offers and the corresponding sale of goods, services, scientific and technical devices, and so on;
- consumption and demand for a product, which indicates the reasons for the changes and, in accordance with this distribution;
- trade between cities, countries - global implementation. In this part of the review, attention is paid to the development or improvement of the enterprise as an exporter;
- price component is a market factor, which is the main factor in the entire forecast. This part indicates the general dynamics of wholesale, exports, as well as the ratio of supply and demand. The main indicators of other enterprises are highlighted, a forecast for the near future is created, taking into account the development or improvement of equipment, goods or services.
The market state at a certain point in time is the market situation in the current period. Moreover, it can be improved, changed, improved.
Features of market research
The economic situation is a market situation that includes certain indicators:
- production potential;
- capacity and market structure;
- organization;
- realization conditions;
- demand and supply.
Conjuncture is studied at different levels. In essence, she hasseveral spheres: global, sectoral, individual product. If they study the general economic part, then they take into account various international factors, the ability of the production part to be implemented at the proper level, without loss of profit, and the like. In the case of an industry sector, knowledge in world practice is needed.
But these market researches are based on information, as well as analysis and processing of data in a certain market in a set period of time. Individual goods are generally not considered by large economic enterprises. There are times when the study of one product or service can bring enormous profits to the entire household. In this case, it is studied in the same way as other areas.
