Table of contents:
- Lilia Pustovit: biography
- Career
- Poustovit style
- Poustovit "Autumn-Winter 2017/18" show at Ukrainian Fashion Week
Video: Lilia Pustovit is one of the founders of Ukrainian fashion
2024 Author: Henry Conors | [email protected]. Last modified: 2024-02-12 02:45
Clothes from the fashion brand "Lilia Pustovit" are high-quality materials, coupled with modern style, respect for national traditions and comfort.
Silhouettes created by this designer are remembered for their clarity of composition and clarity of form. Clothes made by Lilia are now sold in the most prestigious stores in the world, such as Dover Street Market in London and Tokyo, 10 Corso Como in Seoul and L'Eclaireur in Paris.
Lilia Pustovit: biography
A famous woman designer in Ukraine and far beyond its borders was born in 1966. The hometown of Lilia Pustovit is Vinnitsa, but since 1983 she has been living in Kyiv. Lilia got married in 2006 and gave birth to her first child in 2013.
After graduating from school and studying at the sewing department of the Kyiv Institute of Light Industry, Lilia Pustovit got to a Moldovan sewing enterprise (Bendery), and from there - for an internship in Paris.
Career
1996 brought Lilia the Grand Prize of the Vilnius In Vogue, after which the chairman of the jury of the "Golden Button" (that was the name of this international festival held in Lithuania) Daniel Eshter offered her to work as a women's designerclothes (pret-a-porter collection) in his Parisian fashion house - Daniel Hechter.
In the same year, Lilia Pustovit took part in the Parisian Salon du pret-a-porter feminine, and in 1997 she returned to her homeland to start working. The designer had plans to create his own collection.
The NB Poustovit brand is the result of a collaboration between Nota Bene (a textile company) and designer Lilia Pustovit. This partnership was mutually beneficial: Lilia had the opportunity to work with high-quality material, and Nota Bene, in her person, received an active advertiser for her products. During this ten-year collaboration, NB Poustovit products began to appear at Ukrainian Fashion Weeks. In 2004, Lilia headed the Ukrainian Fashion Syndicate (later the Ukrainian Fashion Council), and two years later became the head of the expert council.
Today, Lilia Pustovit is in the top 100 most influential ladies of Ukraine and among the most successful Ukrainian women in fashion design. Her clients are not only Ukrainians, but also residents of the near (Kristina Orbakaite) and far (Michelle Pfeiffer) abroad. It is also known that the Ukrainian first lady Marina Poroshenko, going to the inauguration of her husband, chose an outfit from the Poustovit collection.
In July 2008, Lilia Pustovit was invited to participate in the annual international exhibition of women's clothing CPD: the new collection "Spring-Summer 2009" was presented here for the first time.
In September of the same year, the models of the Ukrainian designer conquered the guests of London Fashion Week and L'Eclaireur Faubourg SaintHonoré, and in April 2009, Lilia visited Russian Fashion Week, where, on the occasion of the release of the film Taras Bulba, she offered her own versions of the Cossacks in the City theme.
In 2009, at the invitation of the association of Brazilian designers ABEST, Lilia Pustovit became a participant in the Sao Paulo Fashion Week, which took place from June 17 to 23.
Poustovit style
Lilia prefers to work with natural high quality materials in natural colors. The designer's favorite fabrics are silk, wool and cotton. The best Ukrainian designers of clothes take part in the creation of models developed by this designer.
Lilia Pustovit's collection is an original interweaving of romantic antiquity and sophisticated modernity, tender femininity and glitter of nickel chains. Since 2006, the designer has been working on the creation of two clothing lines at once: NB Poustovit and Poustovit Weekend.
Poustovit "Autumn-Winter 2017/18" show at Ukrainian Fashion Week
Ukrainian Fashion Week, according to a well-established tradition, began with a defile of Poustovit brand models. If Lilia Pustovit (photo above) devoted her previous show to the theme of feminism, then the autumn-winter collection of 2017 was clearly anti-militarist.
Communicating with reporters, Lilia said that she was inspired to create new images by French women who lived in the post-war era of the last century, who replaced the harsh soldier's uniforms withsensuality and grace elegant outfits.
The main outfits that distinguish the post-war fashion of the last century - gray, black and brown long bodycon dresses, kimono robes and V-neck blouses - Lilia Pustovit revived with faux bouquets and bright orange laces on massive boots.
Floral sketches in muted tones, the designer also decorated Poustovit shirt dresses, which are loved by the consumer. This season they have become much longer (they cover the calves to the middle) and have been supplemented with new, sometimes unexpected attributes: appliqués, puff sleeves and leather straps.
Bad weather did not stop Lilia Pustovit's fans: among the guests of the show there were many representatives of the Ukrainian beau monde.
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