The word "ideology" is a set of specific values, attitudes and ideas, reflecting the interests of certain groups, people, organizations and entire countries.
So what is an ideology? What functions can it perform?
In simple terms, ideology is a kind of inner core of a particular person, certain groups of people, society and society. Ideology identifies, unites and makes it possible to understand oneself and one's place in society, allows one to evaluate one's environment, to reveal one's involvement in a particular organization or society. Ideology is based on a specific goal, an idea that encourages people to act, sets the vector of movement, motivates them to develop and strive for this idea. So now we understand what ideology is - it is what answers questions about who I am, who we are, why and where we are going.
Rejection of any ideology at all is now popular. More often you hear that young people have a developed reluctance to take a specific social position, saying “I need this more than anyone or what?!”. Their blurred life orientations show ideological disorientation, unwillingnessto bother and the impotence of awareness of one's "I" and one's place in society. In this regard, it is important to understand that the national ideology is a unifying national philosophy. Today it is a fact that a consumerist ideology prevails, where material we alth, prestige, status, effortless life and constant pleasure are the norm of life for certain circles of society.
In Soviet times, society had a specific system of coordinates in all spheres of life, from birth to the last days. Of course, the very question of the effectiveness of the Soviet ideology is debatable, but, nevertheless, the Soviet people knew who they were fighting against and what they were striving for, which cannot be said about today's modern ideology. But the main postulates that should be sacred for every country is the ideology of protection against all types of modern weapons and maintaining peace on Earth, no matter how fierce the struggle for resources is.
What is ideology within organizations and companies?
If we consider ideology on the example of an organization, then we can say that if there are no signs of ideology and a unified system of values and ideas, then such a company is doomed. Passivity, indifference and indifference of employees is the norm. During working hours, they read books outside of work, chat on the phone, visit porn sites and sit on social networks full-time … This is just a short list of problem areas for all leaders.
The concept of "corporate ideology" has long been relevant along withdevelopment of the concept of "effective enterprise management". A feature is the creation of a favorable psychological climate in the organization, aimed at obtaining long-term profits and the company's success in the market.
Everyone knows perfectly well that the basis of the company's success is not unique products and modern production technology, but the company's human resource. The corporate ideology serves to form and consolidate the loy alty and commitment of both employees and customers to their company. Such a positive attitude can only be developed if there is a corporate culture, certain values and ideas, and if they are not there, then it is necessary to create them, both goals, golden rules, and ideas, traditions and legends. This will give a mandatory impetus to the development of the company, employees will enjoy the work process, apply a creative approach to work, strive to professionally improve themselves, please with solidarity and make a small contribution to the positioning of the company in the market of your region.
So, after all, what is ideology within corporate governance? Believe me, organizing corporate events, such as a company day, corporate uniform, corporate holidays, will cost you less than constant staff turnover and an unhe althy atmosphere in the team.
