Imprint in books and media plays the same role as a citizen's passport. Thanks to them, the reader can get acquainted with the summary of the work, and the advertiser can see the circulation of the printed edition and, depending on this, calculate the effectiveness of the submitted ad.
What is the output?
Consider the definition of this concept. According to the standard, output data is a set of information that characterizes the publication and is aimed at informing users, bibliographic processing and statistical accounting of publications. Their presence is mandatory and regulated at the legislative level. Information about what output data is and what information should be included in this complex is contained in Article 27 of the Law of the Russian Federation "On the Mass Media", as well as a document developed by the Russian Book Chamber, called "The System of Standards for Information, Library and Publishing ".
Violation of the system for publishing output results in administrative liability in the form of a fine. It also entailsconfiscation of publications that do not comply with the law.
The rules for formatting information included in the category "imprint", the value of which is quite large, is one of the most important aspects of publishing.
Radio and TV Imprint
The law "On the Mass Media" is quite extensive. You can also find information about what the output of radio and television programs is. Broadcasters must report this information without fail. Their standard imprint is their official name, callsigns, and logo or emblem.
The announcement of information about a radio station or TV channel, according to the Law, must occur at least four times a day. However, in general, these companies call themselves on the air much more often. After all, the name and logo are an important attribute of advertising and corporate style of the organization.
You must also announce the name of each new program that goes on the air.
Due to the fact that television nowadays has a tangible impact on all segments of the population, and also taking into account the content of some programs, media products that are restricted for distribution and viewing should be marked with the appropriate sign.
Copies of broadcast programs must contain the following imprint: title, broadcast date, surname and initials of the editor-in-chief. As well as the circulation, address of the editorial office, information about the availability of a price or free distribution.
Imprint of periodicals
The main sign of the media is the regularity of its release. However, very often the editors forget to indicate this information. Sometimes they confuse the year and date of foundation of the publication with the year and date of publication of the first issue.
Besides the above, for a periodical (other than newspapers) the imprint is:
1. Title of media as a whole and current issue.
2. Specifying the publishing organization.
3. Subject, type of publication, periodicity, features of the issue.
4. About the editorial team.
5. Numbering.
6. Imprint (name; founder; editor-in-chief; number and date of issue; time of signing for printing (for newspapers); circulation; index; addresses of the editorial office, publishing house and printing house; price or notes "Free price" / "Free"; mark information products in case the content of the media may harm the children's audience).
7. Graduation information.
8. Classification indices.
9. Barcode.
10. International serial number.
11. Copyright.
Newspaper output has its own specific composition:
1. Name.
2. Sub title information (publisher, periodicity, date of foundation, supplements and parallel foreign language publications).
3. Issue release date.
4. Numbering.
5. Graduation data.
6. Information about the editorial staff.
Imprint in books
Surely everyone held textbooks or novels in their hands. So whatsuch output in books is known to everyone who has used the services of the library at least once. Their presence greatly facilitates the search for the necessary literature and contributes to the efficient processing of publications.
Book imprint must contain the following items:
1. Name (main, parallel, alternative).
2. Information about the author and those who contributed to the publication of the book.
3. Overhead data (name of the organization that produces the publication, the series in which it belongs).
4. Classification indices.
5. Sub title data.
6. Copyright.
7. Release data (information about the state registration of the publisher, circulation, etc.).
8. Abstract.
9. Standard international numbers.
10. Catalog card layout.
All books in the territory of a particular country must contain an annotation and bibliographic data in the state language. The exception is publications in foreign languages, aimed at distribution abroad.
