Absolutely any human activity is a relationship of "subject and object". The first is the one who wears the spiritual and material structure, who radiates activity that is directed to the object. The latter, in turn, opposes this subject and what it is aimed at.
As social relations developed, material and practical activity emerged from cognitive activity, where the subject and object acquire a relationship of cognition. It represents the acquisition of reliable knowledge about the world through creative participation. In this case, the subject acts as a carrier of cognitive energy, its source, and the object acts as what it is directed to.
The theory of knowledge can be said to be an integral characteristic of a person. The entire history of society can be represented as a process of development, gaining experience, and so on. Cognition is a very important process in the structure of human needs, which is expressed in the desire to understand something, in curiosity, spiritual search and due to the internal needs of society, its values, goals, human beliefs.
Let's consider the pair "subject and object" on the example of copyright and marketing.
Considering it in an objective sense, one can define it as a set of norms that regulate relations that appear during the creation and use of works of art, literature and science. In a subjective sense, copyright means opportunities. They arise from the creator during the generation of a particular work of art, literature and science. If we talk about the first sphere, then it is a segment whose development is aimed at technical progress and culture. Its task is to combine the interests of society and the author, to stimulate the creative activity of people, and also to multiply spiritual values. There are objects and subjects of copyright that expand the understanding of this concept.
The subject can be either one person or a group of persons (co-authors), translator, author of an audiovisual work, etc. In addition, speaking of translators, the author is not only the person who created the original work, but also the person who translated this text.
Regarding market relations, the subjects and objects of marketing are various market participants, science, trade, education, etc. The first in this system are consumers, intermediaries and producers of a particular product. Buyers and sellers are households, enterprises and the state.
The objects of the marketing process are traditionally considered goods andservices. They also include territories, ideas, organizations being designed or existing, as well as offered for sale, and some people (for example, artists), etc. In a broader sense, the object of marketing is any product that is offered to be exchanged for any benefits.
Unfortunately, many people often confuse the concepts of subject and object. But in simple terms, the first is who, and the second is what.
