Mass media, mass media, media consumer greatly influence the progressive information revolution. They also have a great influence on political life. It is the mass media, or mass media, that contribute to the formation of public conclusions and views on the most significant political issues. With the help of mass media, the initial data is transmitted visually, verbally, by an audio signal. This is a kind of wide broadcast channel for a mass audience.
Media concept
Government bodies, public organizations, news agencies regularly distribute various information sources. Mass media are institutions that openly, publicly transmit information using special technical means. The main distinguishing feature of mass communication is publicity.
Process and disseminate informationmass media. The media is the same as the mass media. Basically, they promptly inform the public about the events and phenomena of today.
Types of media
So, mass media is a technical complex that provides the creation of verbal, textual, figurative, sound, musical materials. How to convey various kinds of information to the listener? Mass media are mass media capable of transmitting news by broadcast channel. There are two types of media:
- Electronic media (television, radio, Internet publications).
- Press, printed editions.
The press, radio, television are constantly working with a large audience, delivering sound, visual, verbal notifications to them. In Russian, the term "media" appeared in the 70s of the 20th century, before it there was the concept of "SMC" (mass media). The modern name is mass media. This is a system consisting of many channels: books, newspapers, almanacs, magazines, brochures, TV and radio programs, Internet sites.
Printed publications
The oldest media institutions are newspapers, books, magazines, almanacs, weeklies. The product leaving the press carries the original data in the form of alphabetic text. It can also be drawings, diagrams, posters, graphics, photographs. The reader can independently perceive this information, he does not needassistive technology such as radio, television or computer. After reading this or that article, everyone can analyze it himself.
Printed publications are important repositories of information. With the help of printing, a person got the opportunity to express his most daring thoughts. Here it is appropriate to cite as an example the myth of Ancient Greece about King Cadmus. This lord managed to sow the dragon's teeth. Warriors with weapons appeared at the place of their sprouting. In this myth, a kind of allegory with the alphabet is carried out: the word is able to win accurately and quickly, like a weapon. Many political leaders have been able to expand their power through the printed word. It was the printed edition that made a person "civilized".
Today, the press loses a little to the electronic media in terms of efficiency. This is due to the fact that it takes a lot of time to prepare print runs, numbers, and their delivery. "Real news" journalists consider "bad news", that is, they need to be given a little negative mood. Therefore, the press can be considered a completely constructed thing.
Modern media
In the modern world, the media forms the public's opinion on a particular event. Sometimes mass media are entertainment rather than informational media. Today, the audience greatly influences the way information is presented, because everyone has the opportunity to express their vision of what is happening. Due to this, the feedback system is actively developing.connections. Often, the mechanism of mass media is used by advertisers to distribute advertising messages. Sometimes cinema can also be attributed to the media.
Characteristics of mass media
The main feature of the media is periodicity, the news should be released at least once a day. The next distinguishing feature is mass character, they are designed for a large audience. Another important factor can be considered coercion, when one broadcaster has many listeners. Here are the main activities of the media:
- periodic distribution of mass materials;
- issue of printed publications: magazines, bulletins, almanacs, newspapers;
- broadcast newsreels;
- creating radio and TV programs;
- accumulation of books in libraries;
- creating internet blogs;
- release of small circulations;
- conferences, forums;
- issue of wall newspapers.
Russian media
Russia has its own distinctive features that define the media. Any publication must be mass-produced and come out with a circulation of at least 1000 copies. Domestic newspapers, magazines, mailing lists should be published periodically, that is, at least once a year. Publication should be forced: for many listeners, information should come from the same source.
Russian media must be checked by Roskomnadzor. Printed editions are necessarily transferred to libraries, where they are stored for a whole year. Mass mediaprotected by rights and warranties. All attempts at censorship are also prohibited.
Each publication has its own ways of transmitting the original data and presenting them to the public. Today in Russia there are 23 TV channels, which are intended for the whole country. In addition to these main channels, there are 117 cable and satellite lines, 15 of which are broadcast outside of Russia.
Some regions of the country have their own broadcast programs. In general, over 3,000 TV channels broadcast throughout Russia.
The most common Russian mass media are newspapers and magazines. On average, over 27,000 newspapers and weeklies, over 20,000 magazines, and about 800 almanacs are registered throughout the country. In large cities of Russia, almost 12% of the population rereads the daily press. Much more readers are interested in magazines, over 60%. Information TV shows are the most popular.
The position of the Internet in the media
Today, the Internet has become the most common source of information among the younger generation. Internet pages are full of the latest news in various fields of human activity, from the most remote corners of the planet. Internet media is the most modern and convenient mass media. What kind of sites you will not find here! This is very convenient, because unverified information can be replaced at any time.
The Internet is constantly improving, online media are changing, attracting an ever wider audience. Many traditionalmass media have their own sites on the Internet, where advertising is included.
Mass communication and mass media
The systematic transmission of messages through television, radio, press, video and sound recordings to exert political, ideological, psychological, economic influence is called mass communication. It can influence the behavior and actions of people. The object of influence of mass communication is a person. There are four types of audience:
- consumer;
- professional;
- puberty;
- spiritual.
And what are the most common forms of mass communication? Verbal, figurative, musical information is transmitted very quickly using the following forms:
- educational;
- religious;
- propagandistic;
- cultural-mass;
- promotional.
Thanks to mass communications, the harmonious development of the individual is ensured, social control over the masses is ensured. It is also the driving force behind social progress. The exchange of information makes it possible to bring sociocultural patterns to individuals, thanks to which they build views on the family, the state, and religion. The meaning of the word "communication" in this case is "communication and connection". It is important to remember that the culture of individual people depends on the media.
