Luxurious outfits, beautiful models, spotlights, public admiration. Dress designer Olga Malyarova knows how much work it all costs. Everything passes through her magical hands. Each sequin on the bodice, and there may be thousands of them, is sewn by hand by the designer himself. Therefore, all dresses from the Malyarova Olga brand are exclusive and a guarantee of originality.
Young, yes early
Girl Olya was born on September 1, 1988 in St. Petersburg in a simple family. From childhood, she saw how her mother constantly sews something, and imperceptibly for herself, she also became addicted to this occupation. She sewed toys with her two sisters. Their mother taught them this. And then she switched from dolls to tailoring adult clothes. The first things, as they say, left much to be desired, but this is where the experience begins.
Olga Malyarova at the age of fifteen knew exactly what she would do all her life, which institute she would enter. She will adhere to the principle all her life: you need to do everything to achieve the goal. For admission to the university, the designer Olga does notenough specialized knowledge. Therefore, she attended courses where she received the necessary knowledge in drawing, painting and composition.
On the way to the top
As a student, Olga sews custom-made dresses for her friends, but she puts her own ideas, not from fashion magazines. From this begins the ascent to the designer Olympus. In 2010, she takes part in the international competition "Admir alty Needle - 2010" with a collection called "Ghosts of Empires". The collection made an indelible impression on the audience and the jury and made it to the final. Olga was inspired to create these dresses by the costumes of past eras. For tailoring outfits, the designer applied new technologies and sophisticated embroidery.
In 2011, Olga herself, as an eminent representative of the fashion industry of St. Petersburg, is on the jury at the competition of young Russian fashion designers FiXATiON Style 2011.
In 2013, the collection of evening and cocktail dresses "Wind" becomes the winner of the competition "Admir alty Needle - 2013". Designer Olga Malyarova presented a collection of light flowing chiffon dresses with a bright floral print. But Olga remains true to herself: some of the dresses contain the designer's favorite embroidery and lace.
I had better
In 2012, the entertainment project "Podium" was launched on central television, where novice Russian fashion designers took part. The ups and downs on the show were followed by a multi-million army of viewers. As conceived by the directors, for the newly minted designers to plunge into the environment of high fashion, it wasa meeting of the project participants with Valentin Yudashkin, the master of the Russian fashion industry, was organized.
Valentin very cordially received them in the holy of holies - in his workshop. He enthusiastically talked about the work of a fashion designer, offered to get acquainted with the models that are in work, shared professional tips and secrets. When we moved to the hall where wedding dresses are sewn, Olga, skeptically examining the presented models and accessories, concluded that at the age of sixteen she sewed dresses that looked better and more expensive than these. Valentin Yudashkin, as a wise man, did not react in any way to the arrogant attacks of the novice designer.
And then what?
In the television project, the girl took second place. However, at the end of the show, Olga Malyarova's career did not start up. Fleeting fame and recognition passed very quickly as soon as the television project ended. But the girl did not pretend to anything, she understood that it was just an entertainment program, and none of the professionals was going to promote the careers of young designers.
One plus was still: 160 thousand rubles, which were allocated for the performance in the final. These funds allowed Olga Malyarova to acquire the necessary material to create the first chic collection. The show is over, but life goes on, and Olga, like a true fighter, does not wait for mercy, but makes her way in the difficult modeling business.
Don't talk to me about talent
Olga maintains her page "VKontakte", where she promotes her models, sellsthem, invites them to photo sessions with dresses from new collections and communicates with subscribers. Many fans of Olga Malyarova's work admire her talent, singing it in different ways. At the same time, they complain that this is not given to them, although they know how to sew and passionately desire to succeed. But they don’t have, they say, such talent, they don’t have money for expensive fabrics, they don’t have customers, etc.
Olga, as a straight person, immediately cuts off everything superfluous, and somewhere she speaks sharply about such people: stop whining, you need to act. She is annoyed that people perceive everything superficially: they say, she is talented, that is success. But this is far from true. She believes that you won’t go far on talent alone, everyday, and selfless work is needed.
Olga Malyarova's recipe for success
If you want to achieve something in life, then you need to go towards your goal, overcoming difficulties. Olga was not born with a needle in her hand, a large wallet and a list of rich clientele. Everything started small. As a child, I sewed things that were always small in size. Error after error. She made her first dress to order at the age of sixteen for little money. And it went. Gradually, regular customers appeared. This was how experience was gained.
The first collection was made from inexpensive fabrics, but with a large selection of hand-made embroideries, lace, etc. The cost of these dresses was 300-600 rubles, but they also needed money. Therefore, Olga often donated blood in order to purchase materials with the proceeds. Instead of club parties, she sat at work: she embroidered, weavedfrom beads and constantly came up with something. Day and night, every day. It became her passion.
Barriers are only in our imagination
Her seething energy and desire to achieve what she wanted extended to everything. While still a student, she dreamed of children. But she had no husband, no home, no job. She lived with her mother in a one-room apartment, sometimes there was not enough money even for food. They looked at her with disapproval. But will this stop a person who sees around him not obstacles, but a bunch of opportunities?!
Olga took a confident step towards her dream. Now she is 30 years old. Olga Malyarova's personal life was successful: she has a wonderful husband, three children, her own unique business, a four-room apartment. Her name is known in the modeling business. And still all life ahead. Now the same eyes look at her with envy. As the girl herself admits, she did not invent excuses for herself, but simply did it. Have all the dreams of fashion designer Olga Malyarova come true?
Everything that is done is for the better
The biography of designer Olga Malyarova is an example of selfless work and talent. At the dawn of her career, the girl dreamed of her own fashion house. But I had to face the realities of big business, which, as you know, are merciless. A young promising designer was offered sponsorship by many to promote a big business: a fashion house, a workshop with assistants, a chain of designer clothing stores. But there was a small nuance: when the brand is promoted, Olga will be only a component of this big car. And if suddenly something goes wrongso, then she can leave this job, and other people will create under her name. Nothing personal, just business.
Olga Malyarova did not agree to this. Therefore, the idea of a costly fashion house had to be abandoned. As the fashion designer admits: she is afraid to deal with sponsors. Therefore, she does not have a large army of assistants, only two or three people in the wings. And she still does all the main work alone: she designs models, sews products, everything herself - to the last bead. Therefore, one dress can take up to 6 months of daily painstaking work. In addition, Olga takes part in those fashion shows that are free for designers, or where there is a reasonable entrance fee. Freedom is worth a lot.
Inspiration
Olga Malyarova creates haute couture collections. Haute couture is the pinnacle of the modeling business. This implies the highest sewing art and unique exclusive models. Where does a young designer get his ideas from? There is no special way. Inspiration just comes, and in half a night an idea for an entire collection can be born.
There was only one designer who admired Olga - this is the British fashion designer Alexander McQueen. He was a real revolutionary, shocked the public with his works, his self-expression knew no bounds. It was said about his collections that it could not be worn, but it was also impossible to look away from them. The designer boldly experimented with cuts, fabrics, materials and more. All his shows are an enchanting show to awaken infashionable public at least some emotions, even negative ones. In 2010, Alexander committed suicide, unable to cope with depression after the death of his mother.
Artworks
Olga admired the courage of Alexander McQueen, she attracted her, as the girl herself was tied to a certain framework. For example, she always emphasizes her waist, and she can’t get away from it yet.
High fashion is, first of all, art. So Olga Malyarova treats her products as an invention.
The Flamingo collection has a unique Filigree dress, a true work of art. The idea of this dress was hatched for 10 years, and the production lasted 2 years. According to an individual order and a sketch of the designer, the crown and corset for the dress were made of silver using the Filigree technique by jewelers at a factory in Nizhny Novgorod. Crystal stones with diamond processing, natural silk and kilometers of lace and tulle. This is currently the most expensive dress in the designer's career.
The secret of Chinese online stores
There are a lot of posts on the Internet where people post photos of clothes ordered from famous Chinese sites and photos of what actually comes. Heaven and earth: the illustrations are beautiful models, but in life - something approximate. And a total customer disappointment.
It turned out that the photos of these sites show the designer clothes of fashion houses, including the outfits of Olga Malyarova. Naturally, these dresses exist almost in a single copy, and about no wide, butthere is no more mass production and conversation. But the enterprising Chinese are not at all embarrassed by this fact, and therefore they sew something approximate.
Of course, you can smile: world fame, already forged. But behind every outfit the designer hides a lot of sleepless nights and painstaking work. And when works of art are turned into daubs, it is at least unpleasant.
Now the fashion designer is working on a new collection "Bird of Paradise". This is another creative round in a career. A riot of colors, tonal transitions, feathers, a lot of embroidery, fringe and gold. And at the same time, tenderness, fragility, airiness… Everything is in the spirit of designer Olga Malyarova.
