Successful entrepreneur Boris Zarkov has gained mass fame in the ranks of the general public thanks to the worldwide recognition of his White Rabbit restaurant, which has been on the list of the fifty best restaurants in the world for several years. This event, which took place for the first time in 2015, made a splash in the gastronomic world. Currently, White Rabbit is one of the most visited Moscow restaurants, and is also distinguished by a wide range of dishes and a high level of service.
Early years
The biography of Boris Zarkov began in the north-eastern part of the city of Moscow, in the Basmann district. The most remarkable and crowded part of this quiet place was the market, where Boris and his friends disappeared as a boy. The market was subsequently abolished. Also, the Basmanny district has a rich history, because it was there that the great poet A. S. Pushkin.
In this part of the capital, young Boris graduated from high school and then successfully passed the entrance exams to the Stankin Moscow State Technological University.
Boris Zarkov: career
In his student years, Boris opens a network of car washes, which begin to function quite successfully and bring a stable income. Then, with the support of a friend, he takes out a loan and opens his first restaurant. But the business is not profitable and Boris decides to sell it.
After the sale of an unprofitable restaurant, Boris Zarkov and partners open White Rabbit, based on the fairy tale of Lewis Carroll.
History of the opening of White Rabbit
White Rabbit is located on Smolenskaya Square in Moscow, on the territory of a shopping center. The famous Konstantin Ivlev becomes the chef of the restaurant. But their relationship with Boris did not work out and the businessman began looking for a new chef. His choice fell on the young and talented Vladimir Mukhin.
At that time, Vladimir had been working at the Buloshnaya restaurant for eight years, he was appreciated there. He received the title of chief at the age of twenty-one. B. Zarkov offered V. Mukhin a position as a chef at the White Rabbit restaurant and spoke about his plans to be included in the international list of the top fifty restaurants. Currently, Vladimir Mukhin is a real celebrity in the gastronomic world. He teaches master classes, lectures and travels a lot.
Thanks to the world fame of the restaurant and the talent of Vladimir, the projectWhite Rabbit is in great demand among guests and residents of the capital. It should be noted that more than half of the restaurant's visitors are foreigners. According to Boris Zarkov, a restaurateur, White Rabbit did not feel the crisis. And the issue of sanctions was resolved by replacing imported products with domestic goods. Of course, the restaurant menu was completely revised, expensive dishes had to be removed so as not to raise prices. But in general, according to the businessman, there were no special problems. Moreover, the restaurant uses the principle of seasonality, so the menu is constantly being revised anyway.
Of course, the restaurateur noted that we simply don’t have some products in our country, for example, such as oysters and parmesan. These sharp corners had to be avoided by importing from Asian countries.
As a result, the restaurant gained new customers and retained the status of an elite establishment.
Other projects
Zarkov Boris Konstantinovich, in addition to White Rabbit, takes part in many other interesting projects. Among the most famous, it is worth noting the restaurant of the Black Sea cuisine "Che? Kharcho!" in the city of Sochi. This colorful place attracts tourists and locals with an abundance of local cuisine. The rich assortment of fish and seafood presented in the restaurant, such as flounder, rapana, red mullet, mussels and others, deserves special attention.
The famous restaurateur and partners were among the first to develop the restaurant business in the city of Sochi. Now, with the participation of a businessman, about eight restaurants have been opened. Some of them are seasonal.
Also, the first mushroom restaurant Mushrooms has recently opened in Moscow. At the very beginning, it was planned to make truffles the main dish, but due to the crisis, it was decided to expand the concept. The restaurant, thanks to its originality, quickly gained popularity.
Currently, Peruvian cuisine is gaining worldwide popularity. Therefore, Boris and his partners open the Chicha restaurant. The traditions of Peruvian cuisine are distinguished by their originality, which has been preserved in the interior and assortment of the restaurant's dishes. Now Chicha is a whole chain of restaurants that is rapidly gaining popularity among the population.
Another interesting project is called White Rabbit Lab. This experimental kitchen space with state-of-the-art equipment was conceived as a meeting place for food critics and masterclasses.
Food travel
A successful restaurateur often travels the world looking for new recipes and fashion trends for his business. According to Boris, it is necessary to constantly learn, introduce new ideas, otherwise the restaurant will lose demand.
Before opening a restaurant of Peruvian cuisine, Boris Zarkov traveled a lot around Peru, visited local restaurants, got acquainted with the cuisine. Also among the countries he frequently visits are France and England, especially its capital - London, since it is now the gastronomic capital of the whole world.
Special mention, according to Boris, deserve meatUS restaurants, especially in Austin and Los Angeles.
Mexican cuisine is now becoming the new fashion trend, which inspired a famous restaurateur to travel to this exotic country.
Does not forget Boris and the vast expanses of our country. He closely follows new exciting projects and start-ups in the culinary industry.
A successful businessman never tires of repeating that the restaurant business in our country lacks seasonality and locality. For example, there is not a single fish restaurant on the whole island of Sakhalin, although the Far East is rich in this.
Also, among the shortcomings of business in Russia, the restaurateur highlights the problem of ethical consumption, which refers to the rational use of all parts of animals and an increase in the share of vegetables. For example, in European restaurants there are a lot of offal dishes, it has been working there for a long time, and this trend has come to our country quite recently.
Business Outlook
Currently B. Zarkov plans to open a restaurant abroad. Among the countries he is considering for this are England and the United Arab Emirates. According to Boris himself, these are places with a large tourist flow and the most comfortable business conditions, unlike the United States, for example.
Thus, the opening of a fish restaurant in Dubai will take place very soon. It is known that now seafood dishes are very popular. The businessman has not disclosed his plans yet, but the project promises to be very interesting.
Also inBoris plans to get to the first line in the world ranking of the best restaurants. Currently, he and Vladimir Mukhin are actively working on this ambitious project.
The opening of the first gastro-fast food in our country and long popular all over the world on Red Square will soon take place. Boris and his partner have been working on this grandiose project for almost a year now. The average bill of this restaurant, as conceived by businessmen, will vary from 1,500 to 15,000 rubles, and they plan to receive the main profit from the tourist flow.
Secrets of craftsmanship
A well-known restaurateur is sure that for successful business development it is necessary to invest a lot in the development of his team. Thus, all employees of the White Rabbit Family holding regularly go on internships and attend master classes both in our country and abroad.
The businessman himself admits that competitors sometimes manage to lure away his experienced employees, but he is ready to put up with this risk. For example, under the leadership of V. Mukhin, a lot of sous-chefs worked, many of whom are currently working for competitors. Thanks to the wise policy of Boris, Vladimir Mukhin is now a global star in the gastronomic world. Of course, this is largely the merit of the chef himself. According to Boris, Vladimir works very hard, constantly travels on business trips and communicates with the right people. Every Thursday at the White Rabbit restaurant there is a real exciting cooking show led by the chef, wholiterally fascinates all visitors to the establishment.
Hobby of a famous restaurateur
Many friends and colleagues of Boris Zarkov admit that he is a very extraordinary person, he reads a lot and understands art. In his free time, a well-known restaurateur paints landscapes and still lifes in watercolor pretty well.
Also one of the businessman's latest hobbies is electronic music, in which he excelled. Boris himself admits that there is never enough free time and now he is trying to spend it with his family.
Boris Zarkov: personal life
A successful businessman is currently happily married to his wife Irina. Boris Zarkov's wife is engaged in raising children. The famous couple has two of them - a boy and a girl. Boris lives with his family in the western district of Moscow, on Minskaya Street. The businessman seeks to spend all his free time with his family.
Their favorite pastime is trips out of town, during which Boris pleases his family with his own barbecue and grilled vegetables. The businessman himself admits that he always succeeds in these dishes.
