Every marketer knows exactly the definition of such a thing as a flyer. But the simple person, far from the advertising business, will not interfere with the information presented below. The word "flyer" most often refers to leaflets that are promotional in nature. This method of advertising is able to attract a large number of new customers. However, in order for this method to help you earn money, you need to clearly understand what a flyer is. Its key features are as follows:
- A flyer should grab attention.
- It necessarily expresses the main idea and slogan of the advertising campaign.
- Bright design and beautiful images will help draw attention to the company.
What should they be?
So, let's take a closer look at the concept of a flyer. It must be small in size and contain advertising or review information about the company or event. Sometimes such flyers can bring their owner small discounts on goods or services.
Distribution of flyers is used by company owners to inform a potential client about an event. It can be a seasonal sale, a store opening, a party, and so on. If you decorate the flyer with thematic images andappropriate text, this will help inform and interest the person in more detail. Any entrepreneur should clearly understand for himself what a flyer is, how best to use it for advertising purposes.
In what areas are they used?
A well-made flyer can be used as an invitation card. His style must be carefully thought out in advance. Such leaflets are most often used in cinemas, restaurants, bars, discos and during mass cultural and entertainment events. In addition, brochures are often used for advertising purposes. This is due to the fact that the production and printing of flyers do not require large financial investments, and attract a huge flow of new visitors and customers. Think for yourself: who would be unpleasant to receive a discount, albeit a small one?
The most interesting thing is that this type of advertising really works, and today is one of the most effective. Often a person will take several flyers to give a small discount gift to a friend or neighbor. That is, a promotion can be distributed at an incredible speed, with little or no direct participation of company representatives.
Recently, such flyers have become very common. Almost every large store or hypermagret can meet people who distribute them. Therefore, today you rarely meet a person who does not yet know what a flyer is.
Customsolutions
Most often, leaflets are used for informational and advertising purposes. But some creative managers have gotten the hang of using them as passes or tickets to events. This allows you to make flyers more colorful and beautiful. Any guest will be pleased to receive a personal invitation, especially if it is printed on high quality paper. A beautiful slogan or phrase can increase the rating of the event, therefore, it will be visited by more guests.
Sizes
Most often you can find flyers with a standard size of 90x190 mm. But the customer is free to choose the format and size of the leaflet. It is always worth remembering what a flyer is. This is, first of all, a compact leaflet. This is why handing out A5 flyers can be unprofitable and illogical. It is better to stick to standard sizes, but come up with some kind of zest.
