It is very strange in the modern world, where even communication is reduced to the use of abbreviations and abbreviations, to hear some old Russian name or a beautiful, but completely incomprehensible word. If for children of the twenty-first century the word “class”, pronounced in different intonations, can express delight, discontent, approval and even sympathy, then for people who lived even at the beginning of the twentieth century, there was more than one word that colorfully enough described all these emotions.
What is delight?
The poems of Russian classics of the nineteenth century are full of intricate comparisons that poets used to describe their muses. One of those words is "pleasure". It's a pleasure, a pleasure.
We find its roots in the Old Russian language, but initially it had a completely opposite meaning. Today's meaning of the word "delight" is something close to the concepts of "sweet", "sweetness", "pleasure", etc. In the Slavic dialect, it meant "s alty, spicy". Over time, having migrated to other languages,received an interpretation close to the modern original.
Application in daily life
If you think about it, the word "delight" is not a noun that was often used in everyday life even in the last century. Rather, it referred to a more intimate expression of the speaker's emotions, attitudes, and personal perceptions.
This could be an appeal to a loved one (“delight of my eyes”). So they could talk about a certain type of activity:
And even you, my verse, You, my windy friend, are the delight of my days, I will not give you the soul of my dreams.
A. Maikov
Most often this saying was used by playwrights. In their works, the masters of the pen use it in the sense of an extreme degree of pleasure, pleasure. Sometimes you can see it as a reference to someone or something that brings joy.
Advertising is the engine of progress
It's no secret: any product requires a good "promotion" for better implementation. Manufacturers are ready for various tricks, if only their brand products become the bestsellers.
The best way to increase turnover is a thoughtful advertising company slogan. So, on the shelves of Russian stores you can find various types of products that proudly bear the name "Delight". Although not always an active PR company gives results. After all, any consumer is initially "led" to a beautiful picture and a slogan, and after the first tasting - toproduct quality.
According to "experienced" customers, "Delight" is not the kind of product you want to try again.
