Socio-cultural activity is a process that is aimed at creating conditions for the fullest possible self-affirmation, development and self-realization of a group and an individual in the field of leisure. At the same time, the whole variety of problems associated with the organization of free time is solved: with communication, the creation and assimilation of cultural values, and so on. The manager of social and cultural activities takes part in the formation of a satisfactory environment and initiatives of the population in the field of leisure, in solving the problems of the religious, historical, cultural, environmental spheres, problems of the family and children, using peculiar forms and methods.
Recognition and social status of actions to a greater extent depend on the level of development of theoretical foundations that reveal goals, subject matter, functions, patterns. Socio-cultural activity has its own inherent features. First of all, it is produced in leisure (free) time, it is distinguished by voluntariness and freedom of choice, the initiative of various teams, and the activity of individuals. Socio-cultural activitiesis determined by regional, national-ethnic traditions and characteristics. It is distinguished by a variety of types, which is based on artistic, political, educational, everyday, professional and other interests of people of different ages. Implementation is carried out in non-institutional and institutional forms. Socio-cultural activity is free from all sorts of production, learning processes, motivation by profit, business. When choosing a leisure activity related to self-realization, self-development, pleasure, communication, he alth improvement and others, the needs and interests of a person are taken into account.
Socio-cultural activity is characterized by a deep individual orientation. This is due to the fact that it carries features that are determined by the socio-political and biological structure of the personality. It should be said that the activity under consideration can be both collective and individual. It is characterized by purposefulness. A goal set consciously sets the process in motion. So, preliminary thoughtfulness after defining tasks, analysis of the situation in which the action will take place, choice of means and methods of achievement determine the sequence of activities in the socio-cultural sphere.
When considering the main features, a developing, humanitarian character is highlighted in a special way. This is due to the fact that, at its core, activities have culturalgoals.
Analysis of the essence of the considered organizational process reflects the interaction of creative, reproductive, as well as mixed (reproductive-creative) elements. Formative activity is considered a necessary condition for the existence and development of man. Reproductivity is inevitable and mandatory in many forms of leisure activities, amateur art activities.
