Natalya Sindeeva is well known among people who work closely in the field of radio and television. A representative, smiling woman successfully manages the activities of an entire media holding, which includes the Dozhd TV channel, the Slon.ru Internet project, and the Big City magazine. The activities of the above publications are designed for a certain category of consumers. She confidently occupies her narrow niche in the media market.
The start of the journey
Natalya Sindeeva was born in the city of Michurinsk, in the Tambov region, in 1971. From the age of three, the girl's parents entrusted her upbringing to her grandparents, with whom she spent her childhood and youth. Up to a certain point, the biography of Natalia Sindeeva was no different from the biographies of millions of her peers. She studied at the ballet school, studied dancing, music. After school, the girl graduated from the local pedagogical institute, having received the speci alty of an elementary school teacher.
Howeverpedagogical activity did not appeal to the ambitious Natalya, at the first opportunity she packed her things and waved to the capital, where she hoped to succeed in life. She worked in a clothing company, organized entertainment events. Natalya Sindeeva got into the media business in 1993, getting a job as an ordinary secretary on the 2x2 TV channel. However, she did not work as a simple clerk for long, a year later becoming the producer of the Thousand and One Nights program.
Silver Rain
The personal life of Natalia Sindeeva has always been inextricably linked with her business projects. While working at 2x2, she met Dmitry Savitsky, who became her husband and business partner. Together they began to create the Silver Rain radio station. The joint brainchild of the spouses began broadcasting in 1995, becoming a noticeable phenomenon in public life.
Natalya Sindeeva became the general producer of the station, as well as the founder and producer of the Silver Galosh award, awarded for the most dubious achievements in show business. The punchy woman managed to attract many famous journalists to work on Silver Rain, including Savik Shuster, Vladimir Solovyov, Alexander Gordon.
In addition, she introduced many non-standard techniques, unknown in Russia before. In particular, "Silver Rain" became available via the Internet, the concept of music non-stop was introduced.
The result of Natalie Sindeeva's activities was her great popularityradio stations, as well as the award "Media Manager of Russia" in the nomination "Radio", received by her in 2004. By this time, she had broken with Savitsik and was married to Jamil Asfari, from whom she had a son, Luka.
TV channel
Starting from 2007, Natalia Sindeeva began to hatch the idea of creating her own TV channel. A wide presentation of the project took place in 2009, and a year later, the Dozhd TV channel began broadcasting. The basis of the Dozhd's broadcasting network was information and analytical programs, most of the media product was produced directly by the channel itself, only documentaries on burning topics were purchased from different countries.
Initially, Rain was broadcast over the Internet, later viewers could access the channel via cable networks. The hallmark of the channel was its special civic position: on the air, the hosts touched on the most sensitive topics. In addition, "Rain" was distinguished by the promptness of the submission of material. For example, it was Sindeeva's channel that was the first to cover the riots organized by nationalists in Moscow in 2011.
Scandal
In 2014, "Rain" got into an unpleasant story, somewhat overestimating its capabilities and overstepping the bounds of what was permitted. On the occasion of the seventieth anniversary of the lifting of the blockade of Leningrad, a poll was organized in which it was proposed to express their opinion on the possible surrender of the city during the Great Patriotic War.
All this caused a strong negative reaction in society, cable operators began to disconnectchannel, advertisers began to leave. Natalya Sindeeva with great difficulty corrected the situation by publicly apologizing for the actions of her wards, however, Rain did not return to its previous positions.
