To begin with, it must be said that Google appeared in March 1996 in the implementation of a joint scientific project of students at Stanford University. When writing his dissertation, Larry Page, on the recommendation of his supervisor, chose the topic "Developing advanced technologies for a single, integrated and universal digital library." Then he was joined by Ph. D. Sergey Brin, a native of Russia.
Google has become famous and loved by users of the Internet space with a simple and convenient interface. At the beginning of the whole project, the founders of the company refused to advertise, but soon they changed their mind, and now the advertising business within the Google search engine is their main income. But it's important to note that ads are mostly text-only, made up of keywords, and cost $0.05 per click, they don't slow you down or clutter up your design. Many competitors in this market tried to enter a new market and master the promising spaces of the Internet, but for certain reasons they failed, while a well-known company succeedsrise rapidly to this day.
Google's customer-focused mission
The basis of the company's mission is to organize and systematize all the world's information, and strives to make it as accessible and useful as possible. It allows you to convey an informational message to the target audience about specific goals and objectives.
Google is known around the world for its distinctive features, let's take a look at them:
- The company hires only the most highly qualified specialists, the most worthy and best work in the company. Employees are selected very strictly and carefully, in terms of time it can sometimes take six months or longer.
- The company must adhere to the corporate culture, there is a golden rule "20%", which means that all employees can work on their own projects one day a week. In the case of a successful and effective project, Google promotes the employee up the career ladder and fully finances the project.
- Especial attention is paid to quality. The philosophy is that it is best to do one thing, but it is necessary to do it extremely well and with high quality. Whether it's a mail service, YouTube video portal, office suite, Chrome Web store or Picasa. But these are only additional directions, and Google puts the search engine itself at the head of everything - this is the basis of all activities.
- The unique design of the Google search page is always updated regularly, whether for a holiday, for special dates, buta positive image on the main page will always please the visitor.
- Google always has a creative approach to everything and a flexible position, as well as a high customer focus. It is important to always be available and have feedback with your audience. The best way the company does this is through blogs, while their topics are very diverse. Some blogs are about products, innovations, the rest are personal blogs of employees working at Google. One of the most popular is the diary of Matt Cutts, whose subscribers are all self-respecting SEO specialists.
It should be noted that in February of this year, the value of Google reached record levels, denoting $ 800 per security - a share. Last fall, the search giant's price mark stood at $700. Then, towards the end of the year, there was a leak of information about the company's poor performance for the third quarter of the year, which immediately negatively affected share price quotes on the stock exchange. Unrest and anxiety of many investors and security holders followed. Thanks to the permanent growth of influence and dominance in the mobile device markets, as well as the increase in confidence in consistently high profits in the search engine, quotes on the stock exchange have risen in a short time.
Currently, Google is the fifth most valuable and influential company in the world, and the value of the American corporation is more than $245 billion. Experts believe that such a strong growth of sharesthe company is driven by a successful advertising business on Google, android activations are increasing daily, there is a very high demand for the products themselves, as well as for the trendy Nexus 7 tablet computer.
