Peter Lidov: biography, features of activity and interesting facts

2024 Author: Henry Conors | [email protected]. Last modified: 2024-02-12 02:54

Peter Lidov is a well-known domestic manager and businessman. He achieved the greatest fame as a PR director of the Megafon cellular communication company. His name got into the pages of all the media after the recent actions against corruption, in which a large number of underage schoolchildren took part. Lidov spoke sharply on social networks about this, which caused a flurry of criticism.

Manager biography

Pyotr Lidov was born in Moscow. He was born in 1969. After school, he graduated from the State Institute of International Relations under the Ministry of Foreign Affairs, which is based in the capital. He has a diploma from the Faculty of International Economic Relations.

Peter Lidov started his career in one of his last years at the university, when he received a tempting offer - to start working in the public relations department of Philip Morris, which specializes in the sale and production of tobacco products. The hero of our article himself admits that he was always attracted to unfamiliar countries and long-distance business trips, therefore, when offered to work in an international company, heimmediately agreed.

Working at Philip Morris

In total, Petr Lidov has worked in various divisions of Philip Morris around the world for 13 years. He started in Russia, then received an invitation to transfer to the headquarters of a tobacco corporation in Switzerland, from there he moved to Hong Kong, worked in Pakistan and Indonesia.

Working in the Asian market played a big role in his development as a professional, taught him to take a different point of view, it came to an understanding that not for everyone some things seem as obvious as for you. For example, he took part in a large-scale advertising project that was directed against children's smoking. He was actively aired in Asian countries on MTV.

Work in Indonesia

Pyotr Lidov especially remembered his work in Indonesia. He himself says that this is a country that has all the necessary resources for a full life and the development of a profitable business. In addition, there is a pleasant climate and sociable people.

He faced the difficult task of setting up a large local company with more than a century of history, which was to be reorganized and merged. At the same time, it was necessary to take into account local specifics and traditions. This work turned out to be especially unique, because it was necessary to rebuild the entire psychology of the employees who joined the international group, while maintaining a favorable internal climate.

Pyotr Lidov himself, whose biography is closely connected withworking in the field of mass communications, he admits that he has gained a we alth of experience. After all, I had to work hard with colleagues from a dozen different countries with rich professional and life experience.

Here he realized the peculiarities of Asian business. Unlike European entrepreneurs, in Asia, great importance is attached not only to achieving the goal, but also to what ways they come to it. In Russian conditions, Lidov is trying to apply the middle path, in which he takes into account the traditions of both European and Asian business.

Pyotr Alekseevich Lidov himself admits that he always sets himself only the most ambitious goals, which he declares at the initial stage.

In the company "Megafon"

The General Director Sergey Vladimirovich Soldatenkov accepted the hero of our article to Megafon. Petr Alekseevich Lidov himself, whose biography has been associated with this brand for several years, admits that the leader bribed him at the very first meeting. This is the warmth with which he was received, and the enthusiasm with which Soldatenkov spoke about projects and specific employees who implement them.

Leadov as a PR director cares about the image of the company in the public mind.

Speech topics

At the same time, Lidov actively shares his knowledge and experience accumulated during this time. He teaches master classes and is a member of the jury of several professional skill competitions.

The topics of his master classes are devoted, for example, to the peculiarities of doing business in Asia, training managers to communicate with the media, the ability to answer the most uncomfortable questions, the secrets that help to attract and interest the media, the correct building of communication within the company itself, corporate reputation and marketing.

Performances are very popular, as they are based on personal experience gained during the implementation of major international projects. In addition, Lidov himself is a wonderful storyteller.

Private life

As Petr Lidov noted, his personal life was not as successful as his career. For a long time he could not find a faithful companion who would become his wife.

Although at one time rumors about his romance with popular actress Alena Khmelnitskaya were actively circulated in the media. At that time, she had just parted ways with her official husband, director Tigran Keosayan. But as a result, this information was refuted by well-informed sources.

The reason for the emergence of this version was a joint visit by young people to the premiere of the musical "The Phantom of the Opera". Lidov and Khmelnitskaya behaved very relaxed, fooling around on camera, and Peter showered his companion with compliments. When rumors about their connection reached the mother of a famous businessman, she demanded an explanation from her son. He admitted that they are just friends, there is no closeness between them, and he is not yet ready for marriage at all, since there is simply no time to build relationshipsremains.

Peter Lidov, whose biography, whose personal life is under scrutiny, nevertheless found an official wife. But he prefers not to advertise private relationships. It is only known that they had a daughter, the PR director of MegaFon is silent about other details.

Controversy over careless tweet

Lidov was in the center of public attention in the summer of 2017. After the mass protests of opponents of corruption, which were organized by supporters of Alexei Navalny on Russia Day on June 12, Lidov spoke very harshly about their participants. It is known that many schoolchildren took part in the rallies, whom the PR director of MegaFon called "underage degenerates".

These words caused indignation of the Internet community, which began to demand an apology from both the company itself and Lidov.

A few days later, he issued an official apology, explaining his harsh words by the fact that at that time he was walking along Tverskaya with his daughter, just witnessed a protest action that interfered with ordinary vacationers and spoiled the mood for many. Later it became known that he would leave the company. He went on vacation, from which he never returned to his job.