Often there are situations when you need to place an ad in a newspaper. Regardless of the type of announcement, this shouldn't be a problem unless you live in some very small village where there are no periodicals. And even then, you can travel to a larger administrative unit where newspapers are published.
Where to start
First of all, prepare the ad itself: write and, if necessary, add photos, illustrations.
Just in case, check with the editor in advance how to advertise in the newspaper. In particular, are there any requirements for text and design: font, volume, content, mandatory presence or absence of images. It is also important to find out if the placement is paid.
Otherwise, it is useless to ask how to place an ad in a newspaper if the placement service costs more than you expected. Also, it may not be accepted for publication due to incorrect formatting.
How to advertise in a newspaper
When the announcement is ready, send it to the editorial office of the newspaper by e-mail or visit the editorial office in person. It is important to understand that if the editorial office of the newspaper does not provide for accepting ads via the Internet (even if the editorial office has a corporate email, accounts on social networks, Skype, instant messengers, and so on), it is advisable to find out in advance how you can submit an ad. If you can call, you can do it.
Find out at least the approximate dates when your ad will be posted: this way you will understand when you can expect calls and messages from those who respond to it.
Difficulties
Newspapers are not very popular right now, and the likelihood of your ad being seen by a lot of people is mostly not very high. An exception where an ad in a newspaper may well work: your target audience is the elderly. Few of them use the Internet, so they are more likely to read a standard ad in a newspaper or magazine.
Not all newspapers accept ads. And if they accept, then not always with a photo, but it is sometimes very necessary.
Not always even representatives of your target audience may be interested in an ad in a newspaper. Typically, newspapers allocate one page for such materials, and the texts of different ads go in a continuous canvas: without standing out and without catching attention. A rare reader will be seriously interested in this strip if he is not seriously looking for anything.
Sometimesit takes a long time to wait for an ad to be posted, and if you need an urgent one, then most likely they will offer to pay extra for it.
Alternative newspaper ads
In the age of information technology, there are great alternatives to periodicals. Instead of thinking about how to place an ad in a newspaper, find out the features of placement, and so on, you can place it on the Internet. Often this service is provided completely free of charge.
So, where to place an ad in the newspaper figured out. Now consider where to place it on the Internet.
- Special venues. They usually have sections in which classified ads are placed. This makes it easier to search by category. Many sites even supervise the process of fulfilling the terms of the contract (including verbal) concluded between people who contacted the ad.
- Social networks. You can post it on your personal page or in a special public from the area "Overheard … (a certain city)", "Announcements … (such a city)", "I will sell in … (such a city)", "I am looking for … (in such a city)", "I am looking for … (in such a city)", city)" and so on, depending on the topic of the ad. Keep in mind that many public posts are not free, and for spam (sending messages for nothing) you can be banned.
- Freelance exchanges. This option is only suitable if you are looking for employees who can perform the assigned work remotely. Or if you yourself are such an employee and are looking for clients. Keep in mind that infraud is rampant in this area, so you need to take the choice of the contractor and the choice of the client seriously.
- Radio, television. Almost 100% paid, but the likelihood that more people will hear is higher than when placed in a newspaper.
In addition to posting on the Internet, there is a good old way: ads posted on poles and trees.
Conclusion
Thus, the question of how to advertise in a newspaper is not difficult if approached with responsibility.
