They say that a person is young while he has dreams and goals. Anatoly Grigoryevich Lysenko, a Russian journalist and television figure, proves this in the best possible way. In 2017, he celebrated his 80th birthday. Despite such a venerable age, the person whose name is associated with a whole era on domestic TV is still full of energy and does not stop looking for creative ideas and new talents.
Biography
Anatoly Lysenko was born in Ukrainian Vinnitsa on 1937-14-04. It was clear from childhood that this was not an easy child. Unlike his peers, he was not naughty, but was always focused, calm and reasonable. At school, he liked to read forbidden foreign literary works.
After receiving secondary education, Anatoly went to Moscow and in 1954 entered the Moscow Institute of Railway Engineers at the Faculty of Economics. After graduating from the university in 1959, he decided to continue his studies at the postgraduate course of the All-Union Correspondence Institute.
Career under the USSR
Even as a student, Anatoly Lysenko decided that he would connect his life with mass communication systems. In 1959, he began working as a freelance writer and presenter of popular youth programs at that time, such as KVN, Come on, guys! and “Ah, come on, girls!”, “Twelfth floor”, “You can do it.”
Since 1968, he worked at Central Television, in the Main Editorial Office of Programs for Youth. Programs were born in the process of collective creativity, fantasy and fiction were especially valued. Anatoly Grigorievich recalls how he and his colleagues came up with the first advertising program on Soviet TV - "Auction". The issue showed how amber necklaces were placed in three squid cans, the lids were soldered and sent to store shelves. From the screen they announced that whoever seeks will always find. And the very next day, all the squids in the city were sold out.
Look
In 1986, Anatoly Lysenko became deputy editor-in-chief and worked in this position until 1990. In parallel with this, in 1987 he created his own program called Vzglyad, which changed not only Soviet TV, but also atmosphere in the country. The program was so bold and bright that they were constantly going to close it, and the hosts were even compared to the Beatles, because they were so popular.
Anatoly Lysenko in the team enjoyed authority, no matter how they called him: Bald, Uncle Tolya, Chef. Vlad Listyev addressed him as Papa. It was Anatoly Grigorievich who suggested that Listyev create a television game"Field of Miracles".
Post-Soviet period
In 1990-1996 Lysenko was the general director of the All-Russian State Television and Radio Broadcasting Company. For the next four years, he chaired the government committee on telecommunications and the media. In this capacity, he participated in the creation of the television channel "TV Center".
At the beginning of the 2000s, Anatoly Lysenko headed the Federal State Unitary Enterprise Roskniga. In October 2002, he became president of the International Academy of Radio and TV. In 2003-2004 hosted the "Program for yesterday" on Channel One. From 2005 to 2012, he worked as a TV critic for the Sobesednik newspaper.
Lysenko was awarded two Orders of Merit for the Fatherland in 2006 and 2011. In 2011, he published a book of memoirs, which he called "TV live and on record." Since 2013, he has been a member of the Council for the awarding of government awards in the field of media.
OTR
Anatoly Lysenko received the position of General Director of Public Television of Russia in July 2012 and has held it ever since. With his arrival, Russian TV has changed a lot: it has become more modern, bright, unusual. Colleagues have always noted Lysenko's decisiveness, adherence to principles and stubbornness. He does everything, no matter what he undertakes, with high quality and brings it to the end.
According to E. Sagalaev, President of the Association of Television and Radio Broadcasters, Anatoly Grigorievich, as General Director of OTR, always protects the people he works with, helps everyone in difficult situations and gives wise advice.
In December 2014, the television figure received a government award for his personal contribution to the development of the media. AT2016 awarded the Order of Honor.
Family
Anatoly Lysenko married in 1967 a woman named Valentina Efimovna. She is six years younger than him, worked as an engineer. The couple lived together all their lives. In 1970, their daughter Maryana was born, now she is a doctor.
Today, Anatoly Grigorievich plans to publish a new book of memoirs. He already came up with the name: "Mowgli of Russian Television." Lysenko explains that once a young correspondent addressed him in this way, probably confusing "mowgli" with "guru" out of excitement. But the television figure liked this treatment.
