Once Mosestrada and Mosconcert paid artists and singers a fixed rate for their work, the size of which forced stage workers to take a boiler and canned food with them on tour. When perestroika came to the country, a large number of very rich people appeared in Russia unexpectedly quickly. They were willing to pay crazy money for luxury homes, luxury cars, branded clothing and exclusive entertainment. It turned out that the work of popular artists can be profitably sold. It has become fashionable to invite stars to private corporate events for large fees. The first video clips and ratings of artists appeared. Like mushrooms after the rain, new stars and stars of the pop scene began to appear, and with them a profession that was mysterious at that time arose - a producer. Money rained down on especially enterprising businessmen.
Producer from the nineties
In the legendary nineties of the last century, young and enterprising Pavel Vashchekin was at the right time in the right place. At that time, he was known throughout the party Moscow. It can be said that he stood at the origins of the new secular life of the capital. Together with FedorBondarchuk and Stepan Mikhalkov, Pavel participated in the creation and operation of the Art Pictures studio, which was one of the first to shoot fashion videos, organize contemporary music festivals and promote new names. Vashchekin says that it was with their light hand that the Nogu Svelo group, singer Irina S altykova, began their successful career.
According to Pavel, the studio actively supported Valery Meladze at the beginning of his career. The biography of Pavel Vashchekin is inextricably linked with the formation of domestic show business. At one time, Pavel Yegorovich promoted the successful women's team "Not Married". The group began to take the first noticeable steps towards success, Vashchekin had high hopes for her. But something didn't work out. One of the most successful commercial projects of the producer was the star of the nineties - Natalia Vetlitskaya, whose career took off in an instant after the release of the video "Look into your eyes".
Multifaceted Vashchekin
Pavel Vashchekin is an energetic and active person. He is a producer, businessman, radio host, organizer of beauty contests and director. Vashchekin is a frequenter of social events, always stylish, fashionable and charming. He has many friends, even more friends and acquaintances. The personal life of Pavel Vashchekin for a long time was filled with novels with famous and not very, but certainly beautiful women.
Beauty pageants
Pavel Yegorovich Vashchekin was the owner of the Red Stars modeling agency and the organizer of the first beauty contests in the country. The agency lit such podium stars as Natalya Simanova, Inna Zobova and MariaBateev. Vashchekin took part in the organization of the Miss World beauty contest, in which the Russian woman Yulia Kurochkina won. When asked by a journalist how reliable the rumors about various ugly stories related to beauty contests are, Vashchekin replies that everything is actually not so.
He says that the very process of organizing such events is very troublesome and complicated, all employees and participants are busy preparing models (culture of speech, dancing, stage skills), costumes, program, and the higher the status of the competition, the more strictly the participants are guarded activities from the encroachment of fans. Of course, Pavel Yegorovich is a little cunning. He himself admits that he sometimes abused his official duties and had affairs with beauties.
Silver Rain Radio
Pavel Vashchekin for a long time worked as a presenter at the Silver Rain radio station, which has an ambiguous reputation. Radio has ardent fans and equally ardent detractors. Vashchekin became famous for his famous prank calls of famous people in his Radio Soap program. Moreover, the scenario of the draw was as close as possible to reality, so many stars came across in the network of the insidious Vashchekin.
For example, he offered the singer Lada Dance to pick up sets of underwear prepared especially for her at the Black Orchid store, and she believed. Or practically persuaded Irina S altykova to do a nude photo session. True, it later turned out that Irina was notknew what nude was. As Pavel says, he always tried to be correct and tactful with his counterparts, so he tried not to put people in awkward situations, for which they would then be ashamed. According to the presenter, many popular people were not averse to being the object of Vashchekin's prank, although there were also enough offended stars.
Silver Galosh Award
Remaining true to himself, the outrageous Vashchekin in 1996 proposed the idea of creating the Silver Galosh anti-award. Radio Silver Rain supported the idea, and a new cultural phenomenon arose in the country - the presentation of awards for dubious and controversial successes and achievements. The very idea was copied from the American "Golden Raspberry", a similar award in cinema. The Russian organizers went further. "Silver galosh" covers all aspects of the life of the bohemian elite. An interesting feature of the award is the annual change of nominations that have offensive but witty names. The only nomination "Plagiarism of the Year" remained constant. Celebrities who have received this dubious award have different opinions about it. Someone is seriously offended, someone ignores, and someone has fun with the ceremony participants and receives the award personally. The idea of Pavel Vashchekin turned out to be long-playing, the award celebrated its twentieth anniversary last year.
Cinema
Vashchekin tried to find himself in cinema as a director and producer. It is known that he originally directed the film "Running", which tells about the everyday life and behind the scenes of production activities.
That is, Vashchekin wanted to tell the general public about what he himself was well versed in. But at some point, Alla Tretyakova became the director of the picture, and Pavel left the production behind. Unfortunately, the film somehow went unnoticed and did not have much success. Although the topic was interesting, and the actors were wonderful: Dmitry Maryanov and Elena Podkaminskaya. Pavel Yegorovich previously also acted as a producer of feature films.
Romance with Vetlitskaya
Pavel Vashchekin and Natalya Vetlitskaya met in the early nineties. The bright and stylish Natalya just came to the end of her nine-day marriage with Zhenya Belousov, the idol of the girls of the whole country of that time. Pavel says that he met the singer by arguing with his friends. The fact is that Natalia Vetlitskaya was an impregnable and very beautiful lady. It wasn't easy to conquer her. Charming, witty and talkative Vashchekin succeeded.
Their romance lasted three years. They say that it was the video “Look into your eyes”, which Pavel shot for Vetlitskaya, that made her a superstar of domestic show business. Eyewitnesses say that the affair was passionate and serious. Natalya even dedicated the song "Playboy" to her beloved man. With her light hand, many friends began to call him exclusively a playboy. After parting with Vashchekin, Vetlitskaya disappeared from the sky of show business for some time. According to one version, it was Pavel who had a hand in their separation and the subsequent "sabbatical" of the singer. According to another version, the initiator of the gaprelations was Natalia herself, having met by that time on her life path the billionaire Suleiman Kerimov. Be that as it may, Natalya Vetlitskaya played a big role in the biography of Pavel Vashchekin. How many years have passed since then, and the producer very warmly and reverently recalls his former lover. He, without exaggeration, calls her the face of the generation.
Playboy and socialite
Pavel never hid his love for women. Beauty contests appeared in his life, probably not by accident. He himself says that he has some kind of magnetism for women, he never had problems in winning their hearts.
Pavel tells with self-irony that the main thing in seduction is that the girl smiles. And he managed to achieve this literally in the first minute of meeting. Vashchekin is a frequenter of fashionable hangouts in Moscow, he is always up to date with the latest fashion events, exhibitions and fashion shows. He is friends with actors, directors, singers, stylists and models. He loves everything beautiful and unusual. In women he appreciates beauty and intelligence. But more beauty.
Wedding wedding
Pavel Vashchekin, at the age of forty-five, finally met the one who offered his hand and heart. Ironically, she was the finalist of the Miss Russia 2005 beauty contest. Pavel Vashchekin's wife, Alla Tretyakova, is from Omsk, at the time of her acquaintance with the famous playboy she was twenty-three years old.
The acquaintance quickly grew into a romance that ended with a wedding andwedding in the church. It may have come as a surprise to both of them. Pavel was never married and did not aspire to marriage, Alla was a serious girl and early marriage was not part of her plans. But apparently marriages are really made in heaven. A convinced bachelor and rake took an oath of allegiance before the altar to his young wife. Since then, Pavel settled down, fell in love with the house and family comfort. Now the main love and joy in life is the daughter of Pavel Vashchekin, whom he calls a princess and a fairy.
Thirty years later
Almost thirty years have passed since the beginning of everything. The nineties are moving on. Other stars sparkle in the singing sky, the fashion and habits of bohemia have changed, other rules apply in business and politics. But there are people who created that time, for them the era of the nineties will forever remain the time of their youth, serious losses and dizzying victories. Pavel Vashchekin has a construction business, a record company, a large real estate agency and a travel company. He is we althy and happy, but sometimes, for sure, he misses those distant nineties.
