For those who are far from the media space, he may be unfamiliar. It is difficult to describe in one word what he does. But one thing is for sure, that Aleksey Bokov is a man who is ahead of his time in many ways. He creates professional activities around himself.
Education and first steps in the profession
Alexey Bokov was born on February 23, 1974. Graduated from EMBA Skolkovo. He acted as the founder of the Alumni Skolkovo Fair. It is designed to inspire graduates of the school, which he himself graduated from in Skolkovo.
It was he who introduced the concept into the media world of secular Moscow - event marketing. This is a kind of fusion of PR technologies, BTL (methods of indirect advertising) and the media. He also tried himself as an actor, teacher, restaurant manager, but first of all, of course, he is a producer.
BOKOVFACTORY
Alexey Bokov is the founder of the production agency BOKOVFACTORY, which has always paid great attention to art. Well-known and successful projects of the agency are simply innumerable. But the following projects can be considered the main achievements of BOKOVFACTORY:
- GQ Man of the Year Award;
- TEFI contest;
- Glamour Woman of the Year Award;
- Zerkalo Film Festival named after Andrey Tarkovsky;
- Festival "Reserve" named after Sergei Dovlatov;
- International Festival of Contemporary Choreography Context Diana Vishneva;
- exhibition "Present Time";
- etc.
It was for his commitment to art in the activities of the agency that Bokov received the Silver Wreath in 2001.
Event Production School
This is one of his latest creations. As he says himself, it took him eight long years to create this school. In it, he recruited the best producing specialists in such different areas of art as classical theater, cinema, television, and radio. Bokov is convinced that in such a business as producing, you need to learn intuition, a sense of beauty, and not follow some rules.
Producer activity he compares with a conductor. But instead of violins and cellos, you need to deftly orchestrate creative, economic, financial and media processes.
He loves to learn new things himself and strives to teach others what he has realized and absorbed over the years. He gives lectures, including open ones, where he explains how production is evolving.
Person of the Year
In 2004, BOKOVFACTORY launched and produced such a milestone event as the annual GQ Man of the Year award. And it continued to do so for another 5 years, but since 2010 the award has been produced by others.
As part of the event, each year is selectedperson of the year in the following categories:
- actor;
- screen face;
- opening;
- musician;
- director;
- businessman;
- producer;
- author;
- restaurateur;
- athlete;
- politician.
As you can see, the award is trying to cover all areas of the media, theatrical and, of course, the Internet space of Russia. Throughout the year, activity in each category is tracked and the top 5 are selected. And then the best of the best is selected from them, and the prize is awarded to them.
Only one prize will be awarded in each category. From the top five, the readers of GQ magazine themselves choose. They vote until the end of July. In September, the winners become known to the public, and in October they appear on the pages of GQ itself.
