Alexander Terekhov is a famous Russian couturier. Evening dresses from Alexander Terekhov are a phenomenon that no social event of our time can do without. What allowed Alexander Terekhov to become a star designer?
Career start
The fashion designer was born in 1980. He spent his childhood in the Vladimir region. The boy showed early artistic abilities and studied at the school of fine arts.
The first design experiments of Alexander Terekhov are connected with tailoring for toys. Later, the boy's mother took the place of his client, model and muse.
In 1997, after graduating from high school, Alexander moved to Moscow. Here he received his higher education at the Institute of Design and Fashion. The future celebrity couturier chose the creation of a suit as his professional speci alty.
At the age of 19, Alexander won an award in the national competition of young designers "Russian Silhouette". The award provided for an internship for the student at the French haute couture house Ives-Saint Laurent. According to the memoirs of Alexander Terekhov, acquaintance with the legendaryYves Saint Laurent was the most inspiring moment of working in Paris.
Upon his return from France, the aspiring designer worked as a stylist and came up with stage looks for local pop artists.
Creating a name brand
2004 was a landmark year in Alexander Terekhov's career. Then his fashion house was created. The founder named the brand Terexov.
The newcomer quickly took a strong position in the domestic fashion industry. The corporate identity of the couturier is a synthesis of classic proportions and current trends. The iconic detail of the wardrobe from designer Alexander Terekhov is the dress. Evening dresses emphasize the femininity of their owners, look luxurious and restrained at the same time. This is the reincarnation of Hollywood style, combining glamor and elegance.
Terekhov's outfits are considered a win-win choice for evening outings and stage performances. They are in the dress wardrobe of Alsou, Svetlana Bondarchuk, Elena Perminova, Nicole Scherzinger and Angelina Jolie.
Since 2006, the designer has been present in the global fashion space. For 3 years he was a participant in New York Fashion Weeks. Since 2007, clothes from Alexander Terekhov have been sold on the European luxury market.
In 2010, the designer joined Rusmoda fashion holding. His brand changed its name and has since been called Alexander Terekhov.
In 2013 Alexander became one of the "Dream Designers". This is the name of the internationalDisneyland project in Paris, dedicated to the 20th anniversary of the amusement park. The best designers in the world came up with outfits for Disney princesses. Terekhov chose Cinderella as his client, offered her a new blue dress for the ball and handed her a clutch watch.
In 2014, the children's clothing line Alexander Terekhov Kids appeared. Alexander produces holiday dresses and basic everyday items for girls. The children's line also contains copies of products from the women's collection, adapted to the needs of young fashionistas.
Polina Gagarina dressed as Alexander Terekhov represented Russia at Eurovision-2015. The fashion designer came up with the concept of the dress together with the singer in a few minutes.
In 2017, the women's collection of Alexander Terekhov was replenished with 2 everyday lines:
- Alexander Terekhov Suits - tailored business suits. Alexander offers clients a choice of several options for dresses, trousers, skirts and jackets that are easy to combine with each other.
- Terekhov Girl is a democratic clothing line with elements of street and sports style.
Men's collection
Since 2016, the representatives of the stronger sex can replenish their wardrobe with things from Alexander Terekhov. The designer explained the launch of the collection with personal motives. He could not find the right clothes for himself among the ready-made assortment of boutiques and decided to sew himself.
Terekhov offers mena complete set of things for every day - from t-shirts and jeans to office suits and winter jackets. Models combine the classics of urban fashion, vintage motifs and current trends. The designer is inspired by rock bands and the casual style of the 1990s. Photographer Nikolai Zverkov became the face of the new collection.
Alexander Terekhov in 2018
Today Alexander Terekhov is one of the Russian couturiers in demand on the international fashion market. Its products are available in over 70 countries.
To the 2018 FIFA World Cup, a sportswear line from Terekhov appeared. The collection under the motto FairPlay, or "Fair Play", was developed by Alexander at the suggestion of the international Internet project Yoox and is sold in the online store of the same name.
In 2018, Terekhov first appeared as a theater artist. The designer collaborated with Konstantin Bogomolov on the creation of the opera The Triumph of Time and Insensibility. Alexander designed the costumes for the allegorical characters in the play. The eternal philosophical categories - Beauty, Pleasure, Time - were dressed on stage luxuriously and elegantly, in the best traditions of the Alexander Terekhov brand.
Restrained chic is a key characteristic of Alexander Terekhov's wardrobe. Refined silhouettes of Alexander Terekhov dresses correspond to the classics of evening fashion. Elements inspired by the latest trends make his pieces look trendy and turn them into objects of desire for contemporary icons.style.
