Showroom - what is it? Showrooms in Moscow

2024 Author: Henry Conors | [email protected]. Last modified: 2024-02-12 02:42

Several decades ago, our compatriots were hesitant to pronounce the words that are now an integral part of the lexicon. Thanks to the process of globalization, we not only study the culture of other countries through films and music, but also have the opportunity to enjoy the landscapes of various continents with our own eyes. The information received allows not only to improve in the sciences, to expand one's own consciousness and to get to know the surrounding world more deeply, but also to borrow objects and concepts familiar to them and new to us from other nations to change everyday life.

Wide distribution

One of these words, which not so long ago became part of the lexicon of compatriots, is the term "showroom". This concept came to us, like many others, from abroad. It is worth noting that in the countries that were once part of the great Soviet Union, this word appeared relatively recently - just a few decades ago. In Europe and the countries of America, the concept under consideration has appeared since the widespread use of market relations. Despite the popularizationforeign term, many people want to know the answer to the question: what is a showroom? What is it for? In what areas is it used and what are its advantages? The secrets and secrets of the borrowed concept will be revealed by our article.

What is hidden in this word?

Let's start our acquaintance with the term we are interested in with its etymology. If you turn to the help of English dictionaries, you can find out that the showroom is a transcription of the foreign phrase show room. The latter in translation means "demonstration or exhibition hall". We can say that the showroom is a place where any goods are exhibited in front of the audience. As a rule, this is done for informational purposes. The visitor can get more detailed information about the products he is interested in, as well as place an order for the supply or manufacture of a sample he likes. Yes, everything is true: in showrooms, for the most part, only single copies of goods are exhibited, designed to attract customers. Here, products are never presented in mass quantities. Currently, showrooms of clothes, shoes, cars, furniture, tiles, laminate, sanitary ware, etc. are most widely used.

Single goods, or "No" mass

However, at the moment this word is not used for its intended purpose. Many people, not quite understanding the meaning of the concept under consideration, inadvertently distort it by using the term for the names of warehouses and stores where the goods are presented far away.not in a single version. It is no wonder that many people are confused and cannot understand what a showroom is. Show - "show, demonstrate" room - "room". This is how the concept is literally translated. There is no mention of any wholesale or retail trade here. "Look, meet and order" - almost all showrooms in Moscow, London or Los Angeles rely on this principle of work.

Ready-to-wear showroom

However, there are some exceptions that apply to clothing and footwear showrooms. Initially, in such places, the visitor is given the opportunity not only to see the collections on display and place an order, but also to buy the item they like. At the same time, an exception is made for the clothing showroom in the "ready-made fashion" category. As mentioned above, the samples shown in the showroom can be ordered. However, it is interesting that the time for the manufacture of the selected copy is strictly regulated. This parameter is determined in accordance with the global schedule of companies offering exclusive products. Custom-made clothes or shoes are made twice a year, or at most every quarter.

Showroom Locations

Some showrooms in Moscow, Paris or Madrid are located directly at factories or factories. Sometimes showrooms are distribution halls. In order to improve and facilitate the work of their potential wholesale customers, many companies openexhibition halls in the most favorable cities of the world for them. This takes into account not only the financial capabilities of consumers, but also the territory of the brand, recognition and its deeper introduction to the masses. For wholesale customers, showrooms are an excellent opportunity to get acquainted with the range of products and, taking into account the characteristics of the sales market, order selected goods. For retail buyers, showrooms are a convenient option for acquiring good quality wardrobe items at wholesale prices. This, of course, is not a characteristic feature of every showroom, but many Italian distributors give their customers this opportunity as well. You can buy clothes, shoes and accessories at low prices after the end of the bulk purchase campaigns. It should be noted that in this case, most copies will be only one, the most popular size. As a rule, for clothes it is 42nd, and for shoes it is 37th.

Differences from boutique

Showrooms in Moscow are quite common. Among them are showrooms for furniture, building and cladding materials, engineering innovations and automobiles. Of course, there are also distributors of clothes of famous brands with a worldwide reputation in the capital. Those who wish can order stunning exclusive items from the new collections or purchase their favorite options from the previous season. However, you should not identify a showroom with a boutique, because the second option is characterized by a mass clientele. At the same time, there is no large influx of buyers in the showroom. Here every visitor isdesired, each individual approach is carried out. Whether it is a children's, women's or men's showroom - in each of them the client will feel comfortable and absolutely free. It is noteworthy that in every showroom of this kind, all buyers are known by sight. It is worth noting that some showrooms of exclusive clothes are quite well classified and it is not so easy to get into the "holy of holies" of fashion. To do this, you need to get a recommendation from one of your regular customers.

Comfort for all

The considered option for updating the wardrobe is very convenient for famous personalities who are tired of the persecution of the paparazzi. The showrooms often present new items from various branded fashion designers, so it is not surprising that both the style and the quality of clothes are always at the highest level. The client is given an amazing opportunity to choose a new thing from the most fashionable things at the moment. Agree, it is very convenient. For many people, visiting a showroom becomes a permanent ritual. After all, it is here that you can buy not only the necessary wardrobe, but also show yourself.

In Moscow, almost every exclusive clothing boutique has a showroom. The showroom is a separate room with limited access, where customers are invited to take a look at the "freshly baked" novelties from famous couturiers. This allows you to keep abreast of changing trends in the fashion world and follow them.

Today, in addition to the already well-known exhibition halls for adults, children'sshowroom. Now parents have an amazing opportunity to purchase an excellent and, more importantly, exclusive wardrobe for their beloved child.

Summarizing information

Clothing showroom is a place where products of one, sometimes several brands are offered to the attention of visitors. At the same time, in this hall, the client has the opportunity not only to examine the exhibited goods, but also to order their favorite samples of both the present and the future collection.

At the same time, the showroom is an excellent opportunity to become the owner of exclusive clothes immediately (for showrooms of the "ready fashion" category) and not be afraid for the mass distribution of the purchased novelty.