This Japanese man was first discovered in 1981 during a Parisian fashion show. His unusual models so impressed all Europeans that the name Yamamoto instantly becomes popular. At that time, bare shoulders, high heels and the most unthinkable makeup were at the peak of popularity, and skinny girls without a hint of makeup in long black robes and rough, almost masculine shoes were strikingly different from aggressive and obsessive sexuality. It is generally accepted that from that moment on, a Japanese star lit up in the firmament of eminent designers.
Shocking austerity
Working in a special, conceptual manner and applying special technologies, Yamamoto Yoji, with his ideas about female beauty and style, in particular, made a real shock more than once. He was never attracted by jewelry, luxury, all that is called chic and glamour. The lover of black cut off everything superfluous in his works, adhering to strict asceticism.
Yoji Yamamoto: biography
It is believed thathis mother instilled in him a special attachment to the black, who lost her beloved husband in the war, the father of little Yoji. He chose the color of grief as a sign of respect for the special power of love that conquers death.
Born in Tokyo in 1943, Yamamoto graduates as a lawyer, but an unexpected passion for fashion leads him to special education. In 1972, he presented his debut collection of women's clothing to the general public. 9 years before the triumphant show in France, he develops his signature black clothing line.
He wants to change the established views on this color, conveying to every viewer that these are by no means dull collections, but things where the inner content prevails over the outer. His creations, far from sexuality, were initially not accepted, and those few who wore his things were contemptuously called flocks of crows. As if he did not hear any negativity addressed to him, Yamamoto Yoji continues to surprise the public with stylish things for brave individuals.
Freedom in everything
It is believed that he is the first designer who successfully connected the mysterious east and the straightforward west. Yamamoto releases strict collections for men, adhering to the opinion that things should not decorate the stronger sex, but only cover the body. Asymmetric kimono-style sleeves, missing collars on shirts, raw seams lead to a stupor unaccustomed to such a strange spectacle.
Yoji Yamamoto hates tight clothes, believing that they choke the body and do not allow self-expression, but only in freedomyou can find yourself. Therefore, all of its models are dimensionless, suitable for any physique. In addition to the favorite black color, gray collections appear on the podium; at first, the Japanese do not accept other colors in clothes. He also avoids saturation with oriental flavor, rightly scolding his compatriots who are too eager to emphasize folk motives.
Shocking Models
Yoji's models on the verge of ugliness were difficult to understand for the layman, and non-standard pieces with holes instead of sleeves did not fit into the established canons of high fashion. Those who did not accept his chaotic collection in Paris called his work rags and the end of fashion, to which the designer replied that he did not rely on external paraphernalia, and any pretentiousness in fashion was very annoying. Yamamoto Yoji announced after the show in France that his clothes for men are incredibly good on women, and he always dreamed of dressing beautiful ladies in suits designed for the stronger sex.
He thinks the perfection everyone strives for is ugly. And the boring desire to be like everyone else does not bring the level of fashion to a new round. Only playing on the edge of acceptable and breaking all norms drives progress and makes clothes beautiful.
Show on screenings
In 1999, the world-famous fashion designer presents a special conceptual device of exposing. Designer Yoji Yamamoto turned to an unusual aesthetic of romanticism, creating a real show from an ordinary show. The girls, taking off their clothes on the podium, surprisedspectators by the fact that under each thing a new one lurked. It was so unusual that his collections were like a bombshell.
Later, he again shocks the venerable public, combining incredible things: street style and high fashion. This joint project with Adidas was perceived differently in society.
Memory of the war
All his things carry the powerful energy of their creator. The strongest collections in terms of emotional intensity keep the memory of the war in which his compatriots died, and critics even called the designer’s special style the chic of Hiroshima. The original Yoji Yamamoto keeps to this day grief over the days that took away people close to him.
Costume maker and perfumer
Highly appreciating his skill and creative style, the designer was invited to become a costume designer for the opera characters, later he dressed all the characters in T. Kitano's drama "Dolls", which became a cult thanks to unique outfits.
The owner of several prestigious fashion awards decides to launch signature fragrances that emphasize oriental restraint and originality. His non-standard collection looks clearly needed a special perfume highlight.
As Yamamoto Yoji himself admitted in an interview, he loves women, and therefore creating paired fragrances for him and her is a completely natural step. And in 2012, all admirers of the unusual and memorable perfumery of the Japanese rebel were pleased with the wonderful news - they resumedreissues of spirits that have become real rarities. The fact is that 10 years ago the license for the production of personalized fragrances was suspended. Now the company is releasing the legendary perfume Yohji Yamamoto Homme and Yohji Yamamoto Femme in full.
Samurai with European habits
Unpredictable designer Yoji Yamamoto calls himself an original samurai, because in fashion he is a real Japanese, but in everything else he adheres to European traditions. A rebel against the norm and swimming against the current has long been recognized as a true fashion icon, known far beyond the borders of her native country.
