As part of the development of market relations, investment is an important basis for financial activity and a source of economic development. It is very useful to be able to calculate the effectiveness of investments, expanding their scale over time.
Estimating the effectiveness of an investment project, you should go through several stages:
1) develop an investment proposal and a declaration of intent;
2) to form a feasibility study of the project;
3) to carry out economic monitoring;
4) calculate the economic efficiency of the project.
You need to collect the necessary information, the amount of which will depend on the stage at which the project is located and on its complexity. It includes the goal, information about the organization that implements the project (legal form, time of existence on the market, financial status, etc.), type of product, risk assessment. It should also be noted that this information is collected before the calculation of efficiency.
It is important to evaluate the following types of project performance:
1) Performance of the program as a whole (this is moreeverything happens from a commercial or public position, and both of these types should be considered from the point of view of one respondent who implements this project using his own funds).
The calculation of the effectiveness of these parties has the following goals:
- determine the potential attractiveness of the program for potential partners;
- find funding sources.
2) The effectiveness of participation in the investment project. Anyone can be involved in the implementation of the program: the enterprise itself that creates the project, and the banks that lend it, and the company that leases equipment, etc. Also, the project may be affected by higher structures, such as the region, industry, which may significantly affect the implementation of the investment project.
Need to determine how effective each respondent's participation in the program is.
This type of project performance aims to:
- check the feasibility of the investment program;
- evaluate the interest of all participants in the implementation of the project.
Calculation of the effectiveness of an investment project is a category that reflects the compliance or non-compliance of the program with the interests and goals of its respondents.
Assessing commercial efficiency, it should be taken into account that the effect here is the flow of real money, defined as the total amount of finance from operating and investment activities foreach year of project implementation.
Measuring the effectiveness of advertising is to determine the proportion of uncertainty in marketing decisions. Advertising itself is informing a potential consumer about a product. Advertising effectiveness is calculated using the following indicators:
1) the degree of introduction of product information into consumer consciousness;
2) the number of purchases made per unit of time, etc.
When deciding on the effectiveness of the project, it is necessary to determine how it meets the requirements and goals of the developers of the investment program. Then we can already talk about its implementation.
