Russia has long remained in the shadows at high fashion weeks, but our oblivion is gradually coming to an end. Young fashion designers take the initiative in their own hands and resolutely turn the tastes of fashionistas around the world in their favor. Moreover, the aerobatics of the work is to attract foreigners with clothes and shoes "a la rus". One of the pioneers was Alena Akhmadullina, a fashion designer with the looks of a model and masculine performance.
Who is she?
Huge eyes the color of pure water, thick arched eyebrows and fluffy eyelashes - Alena Akhmadullina could become the heroine of books and novels if she was born a little earlier, but in our century she managed to succeed. At 37, she is a successful fashion designer, founder and chief designer of the Alena Akhmadullina brand. The name, by the way, had to be somewhat modified in order to match their fabulous Russian image, the parents called Akhmadullina Elena. The future fashion designer appeared onlight in the family of nuclear engineers in the town of Sosnovy Bor. All her childhood she was actively involved in sports, and finally her mother's mental organization could not stand it - her daughter was taken to an art school.
Career start
At the age of 17, Alena Akhmadullina entered the St. Petersburg University of Technology and Design, having listened to a lot of criticism and gloomy predictions that they would not teach fashion there. At the initial stage, the girl did not need such a narrow specialization; first of all, she wanted to learn how to draw. Science went for the future, and in 2000, at the competition of young designers, the girl took the Grand Prix and the Dress of the Year 2000 prize. Then there were competitions in Italy and Switzerland. They started talking about the young designer. A year later, the debut collection of the prêt-à-porter brand was released. In 2005, at the Paris Fashion Week, Alena Akhmadullina showed her fabulous nature with fur coats under the fly-sokotukha, tight trousers and flying maxi dresses. Since then, she has been a regular participant in Paris fashion weeks.
Work
Paris is, of course, an achievement, but there is no need to relax. On Ligovsky Prospect in the design studio, the work of the fashion designer's creative workshop is in full swing, where 9 people work: cutters, tailors, designers.
Each collection is a challenge to stereotypes. The avant-garde of the 30s was reflected in the autumn-winter - soft fabrics, flying skirts, combined with men's tailcoats and tuxedos. In 2007, designer Alena Akhmadullina won a competition to develop a form forOlympic team, which greatly influenced the motives of the winter collection. At the same time, a collection of bags and accessories for Yoga magazine was released.
In work and life, I never looked for Akhmadullina's idols. She regularly improves her level of education, as she seeks inspiration in new experiences. A vivid reflection in her work was her acquaintance with the works of the artist Vasnetsov. She presented a collection with such motifs in Paris in 2008. The same year was remembered for the work on the design of nesting dolls for the anniversary of Voque magazine and the opening of his own boutique in Moscow. It seems that recognition has fallen from all sides, because in 2009 it is Alena Akhmadullina who becomes the designer of the Eurovision Song Contest. The designer's photo has appeared on the best lists in the clothing industry around the world.
Russian style
In the work of Akhmadullina, Russian fairy tales occupy a lot of space. For her, this is a storehouse of ideas and a source of inspiration. She knows how to masterfully work with text on fabric and the texture of materials. In one of the collections based on the plot of the epic "Sadko", Akhmadullina depicted a magical underwater world on fabric, turning to mosaics and appliqués. The composition is based on waves, voluminous decor and plasticity of materials. There are many fur products with mosaic technique in the collection; laconic mink and astrakhan coats are complemented by embroidery and combined inserts, sculptural waves are formed. A tribute to denim is paid, although a single water theme can be traced here. Among the accessories stand out "pearl" clutches made of mother-of-pearlplastic, bag-bags with a shell-shaped handle and glasses with waves on the temples. Even in the West, "Russian fashion" is popular, with which Akhmadullina is firmly associated. The designer chooses high-quality natural materials, does not neglect any forms and loves to return to the past.
Private life
Profits in one area are offset by a decline in another, which Alena Akhmadullina experienced firsthand. The girl's personal life is not particularly successful. She managed to marry Arkady Volkov, a producer with connections in the West. The marriage lasted seven years, but ended in separation. The reason for the gap is still shrouded in mystery, although there are rumors about Alena's infidelity and her plans to become a life friend of some mysterious oligarch. A rumor is also mentioned about Alena's impossibility to become a mother. Akhmadullina is not exchanged for fleeting novels, she devotes time to herself and plays a lot of sports. Apparently, she uses her temporary lull to prepare a new extraordinary collection. And the audience is again waiting for their favorite fabulous prints. By the way, the personal life of the designer was discussed even because of working moments. At one time, Akhmadullina's brand was financed by a close friend Oksana Lavrentyeva. A loud scandal between the two girls was discussed for several years, as the question of the division of rights to the fashion house was acute.
What does he think of himself?
Akhmadullina assures that she never wanted to be considered a femme fatale. Surrounding scandals oppress and debilitate. It’s easier to let go of everything and go into creativity. She likes to rebuild and adapt to new things. BehindAlena does not strictly follow fashion, she tries to feel the trends and communicate with people "in the know", watch news and latest films. Recently, rumors have surfaced again that Alena Akhmadullina decided to put an end to her freedom. The husband is the notorious Alexander Mamut, one of the successful and rich people in Russia, who was called the bone of contention during his first marriage to Arkady Volkov. Mamut is 47 years old, and he wants to play a magnificent and pompous wedding in Venice, for which, according to rumors, he is ready to pay a couple of million dollars. Will the information be confirmed, or will Akhmadullina keep everything a secret? It looks like fans of the brand's clothing will have to trust the information with a focus on the released collections. Probably, a new marriage, if it happens, will be reflected in the fabulous outfits created by Alena Akhmadullina. And a new round of creativity and fantasy mastery will begin!
