Alisa Chumachenko: biography and personal life

2024 Author: Henry Conors | [email protected]. Last modified: 2024-02-12 02:48

Alisa Chumachenko became famous after she managed to found and become the president of Game Insight. It is well known to experts in the gaming industry. She is considered the leading expert on the territory of the Russian Federation in the field of online games and games popular in social networks.

Beginning of a career

At the age of fourteen, Alisa Chumachenko began to join the field of art, as she was from a family of circus theatergoers. For 10 years she performed in the circus on ice. Alisa is a graduate of the directing department of GITIS.

Being an active member of the "Fight Club", she made a lot of contacts in this party. According to her, she was so passionate about the game that even when she was nursing a child, she did not stop playing with her other hand on the computer.

In 2004, Alisa Chumachenko, whose biography became closely connected with the gaming industry, got a job at a small company IT-Territory.

This team was led by the soloist of the group "Hands up" Sergei Zhukov, who decided to create one of the computer games - "Territory".

Starting as a secretary, Alice quickly moved to the PR department.

In teammarketers

In 2007, she already worked as Vice President for Marketing and Advertising of Astrum Online Entertainment, the largest gaming holding in Eastern Europe, which gradually turned into a small company.

Alice managed to form a highly professional team of marketers, which was able to make a real contribution, as a result of which the holding's financial indicators began to grow steadily upwards. She launched several dozen free-to-play MMOG projects.

Since 2009, this holding has become an integral part of the Mail. Ru Group, there was no place for Alice in it and she was "overboard".

As she explains in one of the interviews, she had three options for her further existence. Be hired by a company, do charity work, or start your own business.

Stopping on the last option, Alisa Chumachenko six months later created the company Game Insight, which specialized in the development of games used in mobile devices and social networks.

Newly established company

Game Insight was almost immediately at the forefront of the social gaming market, and soon in the mobile app lineup. From the very beginning, the project was conceived as an incubator for gaming startups.

The team decided to develop the business outside the Russian Federation using the Facebook platform.

2011 marks the year ofChumachenko's team with the release of a game using a mobile platform, micropayments from which brought developers the opportunity to earn an amount equal to one million dollars.

Today, GI is recognized as a leading developer and publisher of games for mobile and social platforms.

The team consists of 800 employees, of which 600 are involved in project development and 200 in management.

Over twenty million people have become users of Game Insight games over the past year.

About Game Insight

In 2011, Forbes magazine wrote that Alisa Chumachenko is a rather famous figure in the online business.

Currently, Igor Matsanyuk heads the company's board of directors, previously he was the president of Astrum. After Alisa Chumachenko left the post of president of the company, this position was taken by Maxim Donskikh.

In 2012, the company opened an office in San Francisco with eight to fifteen employees. A little later, representative offices of the company appeared in such large cities as Novosibirsk and St. Petersburg.

In the summer of 2013, Alisa Chumachenko and Igor Matsanyuk were on the cover of Forbes magazine together.

In 2014, the American office was closed and the headquarters was moved from Moscow to the capital of Lithuania, "to strengthen its presence on the European continent, as the most key market."

In the same year, Game Insight, according to Forbes, entered the top 10 largest Russian companies,working in the Internet.

In the glory

At the age of 35, Alisa Chumachenko, whose photo adorns some Russian and Western publications, with a fortune of $ 90 million, is ranked twenty-first in the list of the richest Russian women, according to Forbes magazine.

The portfolio of the company she leads includes over forty projects of various genres. More than 230 million people in the world have ever accessed the games released by this company.

Chumachenko is the winner of the "Entrepreneur of the Year" award established by Ernst & Young. 2012 brought her a victory in one of the nominations ("Fast-growing business").

In the same year, Forbes recognized her as their manager of the year.

At one time, she was included in the list of ten female executives who were recognized as the sexiest in the world.

Launch of makerspace in Vilnius

In 2015, the news reported that the founder of Game Insight launched Green Garage in Vilnius. Alisa Chumachenko had already invested 200 thousand euros in this project by that time and planned to invest about 100 thousand more

Green Garage includes three parts. The first part includes the makerspace, which has modern equipment. The other part consists of an electronic laboratory. The third is from the training center.

As Chumachenko explains - Green Garage is "a hall whereclasses". It can be visited by makers one-time, or by a purchased subscription. The cost of a monthly visit to the makerspace is approximately 80 euros.

From the moment the makerspace was opened, the launch of various paid events and educational courses was immediately planned.

If the project is successful, it is planned to create a similar structure in Kaunas.

Alisa Chumachenko, private life

Alice has been married for over 10 years and has a son. His hobbies are horse riding, sailing and shopping.

He considers designer bags to be his favorite accessory. More than others, she likes the brand "Chanel", from cosmetics - Valmont.

Most of all, she says, she gets the most pleasure when visiting Paris, Vilnius and Moscow.

Alisa Chumachenko, whose husband constantly provides her with all possible support, alone could hardly have achieved such impressive financial success.

The main recommendations for building a business she received from her husband, who achieved good results in this direction.

Alice says that she constantly observed how her husband Igor Matsanyuk communicates with partners, how he conducts business conversations on the phone and the like.

The main thing in their relationship, she considers the same type of thinking method with her husband. She also sees some merit in his success.

They carefully listen to each other, "tune in to the appropriate wave".

Alice loves to do household chores. She cooks welloften pampers homemade fried cutlets.

Alice keeps two dogs and three cats at home.

From the statements of A. Chumachenko

Alice does not avoid media correspondents, but it is almost impossible to find information regarding her personal life in her interviews. At the same time, she enjoys sharing her thoughts on ways to be successful in business.

She expresses a lot of interesting things on social networks. She can be found on Twitter under the nickname Neudachnica.

About the venture capital market in Russia, she spoke as follows: "It differs in that the founders on it often become" dreamy astronauts "".

They have an erroneous opinion, according to which it is supposedly a pleasure for an investor to spend his finances, watching how a company (namely, a founder, that is, a specific person) spends money "on investments in promotion in the market" and " construction of space history", while, as a comparison, "Twitter" or "Elon Musk" are taken, but in reality the project is "driven to a dead end". Getting out of there is becoming less and less.

It seems to such "cosmonauts", Chumachenko ironically, that the happiness of an investor is in getting his share, but often it must be calculated from zero.

Until now, Alice spends a lot of time in the virtual world of games. While testing one of the applications, she managed to spend three thousand dollars,while the average player has a bill of three to five dollars a month.